Get All Access for $5/mo

You Can Now Choose Boy George to Give You Directions on Waze. Happy Pride Month! Rev up your car-ma chameleon jokes, set your cruise control in the 80s, etc. The LGBTQ pop icon has joined forces with America's preferred driving-assistance app.

By Kenny Herzog Edited by Dan Bova

Waze

Rand McNally, be damned! In its ongoing bid to make paper road maps obsolete, Waze has announced a partnership that may finally motivate some reluctant motorists to shift their routing habits into automatic.

In celebration of Pride Month, the navigation app has teamed up with Culture Club frontman Boy George and made the music-and-fashion icon's voice available to guide you from point A to B. Waze is dubbing the experience "Tea Time With Boy George," and shares in a press release that anyone who downloads Waze can opt for the "Do You Really Want to Hurt Me?" hitmaker to "tell you where to turn, give you a heads-up on hazards and imparting words of wisdom, like reminding you that life is about learning to be yourself." (George's own struggles with addiction and eventual incarceration are well-documented.)

The singer, who has gained an unexpected cachet among contemporary culture vultures via his regular cameos on Real Housewives of Beverly Hills (don't ask), has duly contributed a curated playlist that drivers can sync up with for what Waze decrees "the full Boy George experience." We've also embedded it below in case you prefer to simply stream these 31 tracks and resume unraveling your Rand McNally map every time you miss a turn off the interstate.

Related: How To Avoid Rainbow-Washing In Your Pride Marketing Efforts

Waze will be actively promoting Tea Time With Boy George all Pride Month, and making it available for users through the rest of 2021.

Kenny Herzog

Entrepreneur Staff

Digital Content Director

Kenny Herzog is currently Digital Content Director at Entrepreneur Media. Previously, he has served as Editor in Chief or Managing Editor for several online and print publications, and contributed his byline to outlets including Rolling Stone, New York Magazine/Vulture, Esquire, The Ringer, Men's Health, TimeOut New York, A.V. Club, Men's Journal, Mic, Mel, Nylon and many more.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Leadership

Visionaries or Vague Promises? Why Companies Fail Without Leaders Who See Beyond the Bottom Line

Visionary leaders turn bold ideas into lasting impact by building resilience, clarity and future-ready teams.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.