You can be on Entrepreneur’s cover!

Developing A Good Pitch: A How-To Guide For Entrepreneurs Sharing Ideas Conveying information about your venture when trying to onboard new users, cultivate valuable brand partnerships, and bring people around to your idea should be just as clear as your investor pitch deck.

By Philip Bahoshy

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Just because you aren't pitching for funds doesn't mean you don't need a well-developed pitch delivery plan to get your mission and traction across. Conveying information about your venture when trying to onboard new users, cultivate valuable brand partnerships, and bring people around to your idea should be just as clear as your investor pitch deck. Here are a few tips that I put to work when educating people about how and why my startup can and will work for them:

1. Introduce yourself. Starting a pitch with confidence sets the tone for the rest of the pitch. The easiest thing to do is introduce who you are and what you are representing- it will help kill the nerves.

2. Keep information on slides to a minimum. A pitch is different than an investor presentation. Keep slides visual and engaging. Have the least amount of information required to get your message across. Use any wording as prompts for you to speak about.

3. Always stick to the time frame given. Keep your points clear, concise and to the point.

4. Keep to the general guidelines of articulating the six steps. These are:

  • Summary of idea
  • The problem you are solving
  • The size of the market
  • The existing competition
  • The monetization approach
  • Challenges and next steps

5. Practice, Practice, Practice! I recently heard Hello by Adele playing in a taxi, and I thought to myself, she must be so sick of singing this song. Simultaneously, it dawned on me that what makes these singers so successful is their professionalism to portraying the same passion for a song every time they sing it. An entrepreneur is no different, and there is no replacement for practice!

6. Come prepared. Expect the unexpected. Prepare for different questions. The last thing you want to happen is to be caught out about a question you should know the answer to. However, note that the worst thing to do is to lie. If you don't know the answer to a question, just acknowledge the fact and say you will revert back. Honesty will go a long way!

Related: Three Tips To Remember When Pitching To Investors

A few more general points that entrepreneurs should remember:

1. Listen; don't react. I have learnt that feedback is the most useful source of support for any startup. At the same time, it can also become overbearing. Avoid the urge to react to each piece of feedback you receive. Internalize the feedback, let it settle in, and then work out how to use it. Too many entrepreneurs feel the need to immediately defend or react to advise.

2. Take time and persevere. If you believe you have a successful venture, be ready to commit a minimum of five to seven years (if not more) to making it happen. Unfortunately, too many people naively believe you can make a billion dollar company in a year or two- it actually takes a year or two just to work out which direction you are walking in.

3. Be agile. An entrepreneur's biggest advantage is their ability to be agile and change course based on feedback. If a lot of people say something is wrong with your offering, then it may not be a bad idea to address it. Don't stay overly dear to any given concept. At a minimum, explore the implications of changing and how it will affect your proposition.

4. Solve a problem. Always challenge as to whether something is an actual problem, or if you are finding a problem that matches a solution you have come up with. Test the concept with users. The best people to test with are people you don't know. Friends and family are likely to have a bias towards making you happy!

Related: Signed, Sealed, Delivered: Five Steps To Startup Pitching Like A Pro

Philip Bahoshy

Founder and CEO, MAGNiTT

Philip Bahoshy is the founder and CEO of MAGNiTT, an online community that connects MENA entrepreneurs with investors. Raised in the UK with Iraqi origins, Philip obtained an MBA from INSEAD in 2013 and a BSc in Economics from the London School of Economics. During his time in Dubai, Philip worked at Oliver Wyman in the Financial Services practice for three years, followed by nearly three years at Barclays Wealth working as Chief of Staff to the CEO advising on strategic initiatives. Philip has lived in the UAE for more than seven years and is passionate about developing the MENA startup ecosystem.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Elon Musk Wears $7,500 Costume to Heidi Klum's Halloween Party, Brings Mom Maye as Date

The billionaire sported red armor just days after his Twitter takeover.

Personal Finance

You Know Your Love Language, But What About Your Money Language?

Wealth manager and "fiscal feminist" Kimberlee Davis breaks down the four money languages — and which are the most and least compatible with each other.

News and Trends

EMPG and OLX Group, Owners Of Dubai-Based Bayut And Dubizzle Respectively, Merge To Form Unicorn Company

The two enterprises have merged their MENA and South Asia operations to form an AED3.6 billion (US$1 billion) Dubai-based unicorn company.

Business News

Wealthy Americans Are Getting Second Passports at Record Rates, According to a New Report

New data from law firm Henley & Partners found that Americans outnumber all other countries for having secondary citizenship.