Get All Access for $5/mo

The Media Mogul: Nisreen Shocair Virgin Megastores MENA President Nisreen Shocair talks about the corporation's growth throughout the Arab world.

By Fida Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Taking office as President of Virgin Megastores MENA nearly a decade ago, Nisreen Shocair is a familiar face on the entrepreneurial circuit in the MENA region. Under her direction, the corporation has grown both vertically and horizontally throughout the Arab world. A veteran of household names like Sony Music, Bertelsmann AG and Hearst Entertainment, Shoucair's many-tiered experience with the music industry including publishing, licensing, digital and retail segments has proven invaluable to the ever-expanding reach and influence of Virgin Megastores in the Middle East.

One tip for women looking to climb the corporate ranks from Shoucair centers around building your personal and professional network: "Do as much networking as your time allows: within your own company, your professional network or any other network. Ask questions, find out how others are doing things, read up on related topics and be the one people come to for contacts, ideas and information."

Source: Virgin Megastore MENA

Distinguished many times over for her corporate work and for her positive contribution to the Middle East entrepreneurial ecosystem, Shocair has lived and worked in four continents and integrates her global perspective into her strategic advancements. "Always take on initiative beyond your job description and scope of work. Don't shy away from responsibility. The more you take on, the more it gives you a chance to get noticed by upper management," says Shocair, explaining how junior executives can get noticed by higher-ups.

Nisreen Shocair will be one of the speakers at Entrepreneur Middle East's Achieving Women's Forum 2015, to be held in Dubai on May 25th. For more details about the event, click here.

Fida Chaaban

Editor-in-Chief, Entrepreneur Middle East

Fida Chaaban is the Chief Communications Officer of KBW Investments, a privately held Dubai-based investment concern that works across multiple sectors. Prior to her most recent appointment, Fida was the founding Editor in Chief of Entrepreneur Middle East and Entrepreneur Qatar magazines. She is a big believer in the Middle East North Africa (MENA) region’s startup ecosystem, and endeavors to use both print and web to positively encourage development in various entrepreneurial spaces and across industries. Based in Dubai, UAE, Fida is a social media enthusiast and sees it as the medium of today’s effective enterprises.
Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Marketing

10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.

Growth Strategies

Strong Foundations: Ahmed Alkhoshaibi, Group CEO, Arada

Building on seven years of Arada Group's exponential growth, its Group CEO Ahmed Alkhoshaibi details the UAE master developer's global agenda.

Leadership

The Pros and Cons of 'Cameras On' During Virtual Meetings

As leaders are figuring out hybrid and remote work, they are facing the challenge of deciding whether to encourage employees to keep their cameras on during meetings. This decision has a significant impact on communication, engagement, and trust-building within the team.

Business News

How Much Do Engineers, Software Developers, and Analysts Make at Apple? See Salary List

Using application data from highly-skilled foreign workers, Insider revealed a range of salaries at the tech giant.