Continuing Amid Crisis: Endurance Matters The work we do might not seem to matter in the larger scheme of things right now, but take a moment to recollect the vision and mission with which you started your endeavor.

By Aby Sam Thomas

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


One of the posts that I have saved on my Instagram profile is this viral video that was created in 2020 by a content creator called Oghenetega Orhorhoro. She is perhaps better known by the "tegareacts" handle that she uses for her social media profiles on TikTok and Instagram, with most of her posts featuring her responding humorously to the inventiveness of her fellow content creators on such platforms. However, the video I've saved showcases Orhorhoro in a different vein- in this one, she's sharing what she calls a public service announcement to anyone finding it hard to keep going amid challenging circumstances. And the crux of her message to all of them? "Continue. You can keep going. You can do this. Continue."

I've been finding myself rewatching this video by Orhorhoro as a routine of sorts in the last couple of weeks, and this, I believe, is an indication to not just how hard I have been finding it to go on with "business as usual" while bearing witness to the ongoing war in Palestine. This is not a feeling exclusive to me, of course- I've been privy to entrepreneurs around me questioning the point of doing anything with their businesses in these times, and survivor's guilt seems to have pervaded most of our minds right now. And even if we disregard work, the idea that we have to take care of ourselves and our mental health in these times just seems wrong and disgustingly privileged.

This is where Orhorhoro's message comes into play for me- she urges us to "continue," in spite of all the feelings that may be weighing us down right now. Nothing might seem enough, be it with the social media posts we amplify, or the aid that we contribute - but, like Orhorhoro says, we must continue, all the same. Indeed, the work we do might not seem to matter in the larger scheme of things right now, but take a moment to recollect the vision and mission with which you started your endeavor, and continue showing up for what you believe in. Continue doing what you need to do to earn and take care of yourself, and continue to do what you can for those who can't do that for themselves. Continue to hope against hope. Just don't stop- continue.

Related: Six Ways To Implement Philanthropy In Work Culture

Aby Sam Thomas

Entrepreneur Staff

Editor in Chief, Entrepreneur Middle East

Aby Sam Thomas is the Editor in Chief of Entrepreneur Middle East. In this role, Aby is responsible for leading the publication on its editorial front, while also working to build the brand and grow its presence across the MENA region through the development and execution of events and other programming, as well as through representation in conferences, media, etc.

Aby has been working in journalism since 2011, prior to which he was an analyst programmer with Accenture, where he worked with J. P. Morgan Chase's investment banking arm at offices in Mumbai, London, and New York. He holds a Master's Degree in Journalism from the Columbia University Graduate School of Journalism in New York.  

Related Topics

Growing a Business

Employee or Friend? How to Maintain Boundaries with the People Who Work for You

You want to cultivate an amiable atmosphere at work with your team. But sometimes, the line can get blurry between "friendly" and "friends." Here's how to keep roles clear and relationships healthy.

Health & Wellness

5 Ways to Sidestep Discouragement and Stay on Track

It's rare that we pursue big goals without temporary setbacks and momentary feelings of failure. These five practices prevent us from getting discouraged and throwing in the towel early.


10 Ways to Better Manage Sales Leads

If you're not following these ten tips for managing your sales leads, you're probably letting good prospects slip through the net.

Business Plans

7 Steps To A Winning Business Proposal

Seven essential steps to guarantee you get the contract.

Starting a Business

10 Questions to Ask Yourself Before Choosing an Office Space

When setting up your base of operations for a startup, you have to think not only about location but also about your future needs. Here's what you need to remember before moving in.

Thought Leaders

7 Movies on Netflix All Entrepreneurs Should Watch

These films will both entertain and educate.