Book Review: How To Stand Out By Dr. Rob Yeung Dr. Rob Yeung's How To Stand Out explores the tasks and ideas that push you out of your comfort zone.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

In a world where people strive to be more than ordinary in everything they do, how do you stand out? How do you make yourself the most memorable person with the most salient pitch out there? What tools do you use that you already have, and what tools can you develop further? Dr. Yeung has executed a study of how people stand out, then written a book that can assist even the shyest wallflower in getting noticed. There are tasks and ideas that push you out of your comfort zone, which include not telling people who are anxious to calm down. Using separate chapters, How to Stand Out breaks down different methods that can be applied depending on your persona. This is an excellent book for entrepreneurs trying to shed light on a new venture, people in consumer-facing positions like sales, and pretty much anyone who is looking for a confidence boost to get to the next goal level.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Leadership

Unlocking Possibilities: How Karin Drane Built A Multi-Million Dollar Empire Out of Dubai

Drane has leveraged the boutique business model across her two different entrepreneurial pursuits—all while championing a four-day working week!

Growing a Business

How to Stop Overthinking and Start Moving Your Business Forward

Business success requires quick decision-making — not long, drawn-out consensus-building. The risk isn't as great as you think, so make a decision and get moving.