📺 Stream EntrepreneurTV for Free 📺

Book Review: How To Stand Out By Dr. Rob Yeung Dr. Rob Yeung's How To Stand Out explores the tasks and ideas that push you out of your comfort zone.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.


In a world where people strive to be more than ordinary in everything they do, how do you stand out? How do you make yourself the most memorable person with the most salient pitch out there? What tools do you use that you already have, and what tools can you develop further? Dr. Yeung has executed a study of how people stand out, then written a book that can assist even the shyest wallflower in getting noticed. There are tasks and ideas that push you out of your comfort zone, which include not telling people who are anxious to calm down. Using separate chapters, How to Stand Out breaks down different methods that can be applied depending on your persona. This is an excellent book for entrepreneurs trying to shed light on a new venture, people in consumer-facing positions like sales, and pretty much anyone who is looking for a confidence boost to get to the next goal level.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."


"We Got Funded!" UAE-Based Keyper Raises US$4 Million In A Pre-Series A Round, And An Additional $30 Million In Sukuk Financing

With this influx of funds, Keyper is set to further digitize the UAE's rental ecosystem, while also allocating some amount towards innovating its rent-now-pay-later solution.


9 Tips for Finding Your Life Purpose

I have spent most of my professional career asking the question: What does life purpose mean and how does one find and fulfill it?

Growth Strategies

Trust The Process: Claudio Leenders, Founder, Leen's

Leenders is someone who has seen his life play out in Central America, South America, Europe, Australia, and now the Middle East, and as such, he has a plethora of stories, insights, and experiences to share.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.


The Human Factor: What Angel Investor Ahmad Shehada Looks For In His Investments

As someone who rarely invests in startups that "have been shopped around," Shehada prefers playing the waiting game on his potential investees, but once having invested, he plays an active role in the startup's growth.