Infographic: Marketers Are Investing In Customer Loyalty And You Should Too! A survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

If you thought that your superstar sales person is the key contributor to rising enterprise revenue, think again. A recent infographic by PayFort, based on a survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction. The study stresses that a high-spending customer is not necessarily loyal, and ensuring great experiences for customers makes all the difference. Finding that members of loyalty programs generate an average of 12-18% more revenue than non-members, the study counts customer engagement, increased transactions, and greater customer connection as a few key benefits of loyalty initiatives by brands. For companies still contemplating about their 2017 customer loyalty budgets and strategy, this finding from the survey may help you decide- 50% of the survey respondents already offer a loyalty program, and 57% are planning to invest more in such avenues. Check out the infographic below for more such insights.

Related: The Changing Role Of A Loyalty Marketer

Related Topics

Productivity

3 Steps to Game-Changing Growth: Achieve Peak Performance by Designing a New You

Your Guide to Entrepreneurial Transformation and Lifetime Success

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.

Business Ideas

105 Service Businesses to Start Today

With this many ideas to choose from, you have no excuse not to get started today with your own service business.

Starting a Business

5 Solopreneur Mindset Shifts and Why They're Critical to Your Success

As a solopreneur, don't reinvent the wheel or start from scratch. You are here because you have two things: an idea and passion.

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.