Get All Access for $5/mo

Infographic: Psychology of Color In Branding Infographic on how psychology of color can affect your branding based on color theory and its principles.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

Colors have been an effective part of branding since the age of media and adverts. Every industry focuses on certain colors in order to conjure a particular emotion and embark a particular behavior. Colors are critical to the success of any design. Colors create ideas, they express emotions, they communicate and they even spark interest. They are integral to the designing process and assist throughout it. A great color scheme can enhance your design by manifolds while a poor color scheme can lead the creative to misinterpretation. Every color has a unique meaning, and this is why colors are also indispensable in building a brand identity. To get your creative juices flowing, here's an infographic by Vowels Advertising that describes the psychology of color, theories of color schemes, their branding techniques, and their impact at creating meaningful advertisements.



Related: Graphic Design Jargon - Get The Most Out Of Your Designer

Growth Strategies

CFI: Driving Innovation and Success Across the World

"This year has been one of transformative growth for CFI," remarked Fakhoury. "Together, we are paving the way for a future full of innovation and opportunity."

Entrepreneurs

The Recap: The Demo Day of the Mohammed Bin Rashid Innovation Fund Accelerator Program's Eighth Cohort

17 startups presented their ideas in front of a panel of regional investors, following which three startups emerged as the winners of the Demo Day.

Growth Strategies

Dubai's Commitment to a Net Zero Carbon Future by 2050 is Well on its Way, According to a New Report Powered by Dubai Electricity and Water Authority (DEWA)

Dubai is setting out to become a city with the lowest carbon footprint in the world by 2050, and heavy investments in renewables are paving the way. The new report is packed with data on Dubai's strategies, initiatives, and mega-projects that are propelling the emirate to a net zero future.

Leadership

How to Master the Art of Delegation — Lessons From Andrew Carnegie's Legacy

Here's what Andrew Carnegie can teach today's entrepreneurs about leadership, teamwork and effective delegation.

News and Trends

Nominations Are Now Open For The E-Business Awards 2024, An Annual Celebration Of The MENA's Digital Innovators

The E-Business Awards is an annual event staged by Entrepreneur Middle East to recognize and reward key players in the MENA region's digital business landscape.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.