Get All Access for $5/mo

Infographic: Psychology of Color In Branding Infographic on how psychology of color can affect your branding based on color theory and its principles.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

Colors have been an effective part of branding since the age of media and adverts. Every industry focuses on certain colors in order to conjure a particular emotion and embark a particular behavior. Colors are critical to the success of any design. Colors create ideas, they express emotions, they communicate and they even spark interest. They are integral to the designing process and assist throughout it. A great color scheme can enhance your design by manifolds while a poor color scheme can lead the creative to misinterpretation. Every color has a unique meaning, and this is why colors are also indispensable in building a brand identity. To get your creative juices flowing, here's an infographic by Vowels Advertising that describes the psychology of color, theories of color schemes, their branding techniques, and their impact at creating meaningful advertisements.



Related: Graphic Design Jargon - Get The Most Out Of Your Designer

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Business News

Can ChatGPT Help Start a Business? I Tried the Latest Version, GPT-4o, to Find Out.

I tried ChatGPT for business advice, from the perspective of a first-time founder looking for ideas and guidance.

Growth Strategies

UAE-Based Yas Holding's Real Estate Division, Taraf, Announces The Groundbreaking Of Its Residential Property, Luce, On Dubai's Palm Jumeirah

Luce offers private beach access to pristine white sands, exclusive lifestyle amenities, spacious two-, three- and four-bedroom apartments with sea views on Dubai's Palm Jumeirah.

Marketing

Don't Copy Big Brands to Increase Your Sales on Amazon — Do This Instead

I'm an Amazon Consultant, and if you want explosive growth, don't look to the big brands' listings for answers. Here's what you need to do instead.