APAC Employees Want Recognition, Not Rewards They want individual skills and talents to be recognized, says study

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.


Employees in the Asia-Pacific (APAC) region prefer to be treated as individuals rather than collectively with team members, says a survey by recruitment company PERSOLKELLY.

The survey, which included over 9,000 hiring managers, candidates in nine APAC countries, including India, Thailand, Indonesia, Vietnam, Singapore, New Zealand, Hong Kong, Australia and Malaysia, highlights that over half of the employees desire to be treated as an individual than as part of a team.

What Workforce Wants

India (59 per cent), Indonesia (56 per cent) and Thailand (57 per cent) placed the highest value on individuality. Malaysia (48 per cent), Australia (48 per cent), and Hong Kong (49 per cent), on the other hand, placed the least value on individuality.

The main reasons for the preference towards individuality are the desire for individual skills and talents to be recognized (69 per cent), and for personal contributions to be rewarded (60 per cent).

Other Key Findings

The "2018 APAC Workforce Insights Personalised Workforce: The Individual vs the Team" report had some other interesting findings as well.

It found that freelancers are more likely to agree that workers today prefer to be treated as an individual rather than as part of a team. "This is not surprising given the likelihood that freelancers have chosen this way of working so they can find roles that fit their individual circumstances and/or interests," says the report.

Different sectors threw different findings, education (55%), legal (56%), arts/entertainment (55%), and other industries were most likely to acknowledge that employees prefer to be treated as individuals rather than as part of a team.

When one of the hiring managers in the survey was asked what they thought were the main challenges facing organizations today with regards to recruitment and retention of staff, the response was: "Culture is everything and most corporate governance is focused on employee performance with little offered in terms of social development. Understanding individuals and appreciating their value within an organization is often shadowed by KPIs (key performance indicators)."

According to the findings, the freelancers (57%) were likely to agree that workers today prefer to be treated as an individual rather than as part of a team. While permanent full-time workers (53%) as well as casual/temporary workers (50%). The least likely to value individuality were those, who were looking for work (45%).

Age Matters

Gen Zers are more likely to agree that job seekers are looking for individualized employment experiences. To better attract and retain young talent, managers need to increasingly understand what makes each team member tick, as well as their personal and career aspirations, the report says.

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific


A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Related Topics


How Mistakes Helped This Business Leader Build a Successful Company

The president of Row House shares how making mistakes allowed him to grow and evolve.

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.

Business News

'This Is So, So Disrespectful': Balmain Truck 'Hijacked' Days Before Paris Fashion Week, 50 Pieces Stolen

Balmain is set to debut its SS 2024 Collection in Paris on September 27.


The ABCs of Offering Time Off

Not sure which holidays to offer employees off? Or how much sick time to give? Or what the government requires? This primer will help.

Growing a Business

The Importance of Connecting Your Organization to Your Product and Users (and How to Do It)

How to ensure everyone in your organization is aligned with the company vision — and how doing so enhances both your workplace and the product development process.

Business Plans

How to Think Like an Investor When Preparing Your Pitch Deck

Here are some places to start if you are trying to raise money from a global or local VC firm.