Trends
This Gen Z Slang Term Is Oxford's Word of the Year. It Beat Out These 7 Other Words That Boomers Might Be Hearing for the First Time.
A well-known YouTube and Twitch streamer first brought the word "rizz" to the public's attention.
Fundraising in Europe During a Downturn: 3 Hidden Benefits for Bold Founders
Economic turbulence is a natural part of market cycles. Recessions actually offer a number of 'silver linings' to founders who take the plunge.
These Are the 10 Hottest Franchise Categories For 2024
Based on the trends, we're predicting which categories will be all the rage in 2024. Check out the list.
Are Job Titles Losing Their Meaning? How Job-Title Inflation Could Damage Your Future Career.
When a job title is upgraded without raising the associated responsibilities and requirements, this is called job title inflation.
Does Going 'Woke' Mean Going Broke? Inside the Polarized World of Socially Conscious Branding.
The best politically charged marketing and PR campaigns are ones where brands have an exact understanding of their customer profile and have gained a comprehensive analysis of their likes, dislikes, fears, and motivations.
Free Webinar | October 24: Grow Your Local Business With These Low-Cost Marketing Tricks
Whether you're a small business owner, marketer, or entrepreneur, our exclusive webinar will equip you with the tools to connect with your community, boost engagement, and drive revenue. Register now →
Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement
"The customer is always right" is not just a rule anymore; it's about exploring why customers want what they want.
Exploring the Future of Artificial Intelligence — 8 Trends and Predictions for the Next Decade
Here are eight emerging trends and predictions to be aware of regarding the future of AI.
3 Entrepreneurial Trends Coming Out of the Current Economy
By refocusing their efforts to align with the state of the economy, business owners can not only ride this wave but even attain real growth throughout it.
How Experiential Dining Offers Unforgettable Customer Experiences
With over 660,000 restaurants in the US alone, restaurant-goers have plenty of options to choose from. But what sets a restaurant apart from the rest?
Trendspotting 101 — How to Stay Ahead of the Curve in Your Industry
Learn how to spot and capitalize on emerging trends in your industry with these practical tips.
7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy
TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully leverage the power of vertical video.
5 Ways the Cryptocurrency Ecosystem Can Learn from its Mistakes and Appeal to the Masses
After years of volatility and scandals, it's now time for the cryptocurrency market to start learning from its mistakes.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
We Crunched 5 Years of Franchise Industry Data. Here Are 4 Big Trends You Should Know About.
The numbers reveal how the landscape is shifting.