Trends

Marketing

3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It

How to stay ahead of the trends — and your competition — before you get left behind.

Growing a Business

Why Every Leader Needs to Pay Attention to Trends — But Not Follow Them Blindly

For any forward-looking enterprise, trends are less of a hazard and more of a strategic opportunity, provided they are approached thoughtfully. Here's how companies can invest in industry trends

Business Solutions

How Collaboration Will Create an AI Superpower and Why SMEs are Key

Europe can set a new benchmark for AI, one that the world will be eager to follow.

Marketing

Cazatendencias: 6 formas de detectar y capitalizar las tendencias emergentes en redes sociales

¿Quieres volverte viral y aumentar la visibilidad de tu marca? Aprende a detectar las tendencias emergentes, crear contenido original que resuene con tu audiencia y dominar el arte del 'trendjacking' para generar un gran compromiso en redes sociales.

Growing a Business

Trendjacking — 6 Ways to Spot and Capitalize on Emerging Social Media Trends

Want to go viral and boost your brand's visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on social media.

Marketing

How Businesses Can Tap into Gen Z's Passion for Fitness and Wellbeing

Gen Z have markedly shifted their outlook, wants, likes, expectations and attitudes compared to the previous generation. Here's how your business can meaningfully, helpfully, and authentically capitalise on it.

Science & Technology

Maximising ROI on AI: 6 Dos and Don'ts for Business Leaders

Organisations with a balanced, forward-thinking vision will outperform those that chase the early hype.

Franchise

The Growth of These 4 Franchise Concepts Shows Where the Industry Is Going

From autism services to self-pour bars, these concepts in franchising can tell us where the industry is headed.

Growing a Business

5 Trends Small Business Owners Need to Watch in 2025

Future-proof your small business with insights into 2025's top trends — from leveraging AI to embracing sustainability and adapting to a rapidly changing market.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Operations & Logistics

This Is the Simple Marketing Hack Your Business Needs to Drive Sales All Year Long

Seasonality isn't just for holiday pop-up shops. Spotting and understanding the cyclical trends in your business and industry can help you maximize profits throughout the year.

Franchise

The 10 Hottest Franchise Trends for 2025

Want to buy a brand that buzzes? Here's what to know.

News and Trends

Festive Fervor: Tech, Beauty & Home Decor Steal the Season

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand.

Marketing

Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It

Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.

Real Estate

This Trend Is Threatening the Entire Housing Market — And It's Becoming Impossible to Overlook

Super commuters are reshaping the U.S. economy by choosing lower-cost living in distant areas, which impacts both housing markets and urban rental demand.