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Is Green Hosting Trending? Unlocking the Benefits of Sustainable Web Hosting. While there are a plethora of green-only web hosting providers, many of the most well-known and best web hosting providers have also adopted eco-friendly practices to get on board with the trend of saving the environment.

By Dmytro Spilka

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As the world advances toward a more sustainable future, businesses must embrace eco-friendly practices and have environmental impacts at the forefront of their minds in order to compete—here in Europe and abroad as well. This is where green web hosting comes in.

With 78% of consumers feel that sustainability is important, it's no surprise that there has been an increase in businesses opting to use green web hosting providers to make responsible contributions to the environment that resonates with consumers.

Green web hosting providers aim to provide high-quality services while using renewable energy sources (wind, solar, hydroelectric power, etc.) to power their data centres and servers. These providers also reduce their carbon footprint by implementing energy-efficient practices, including virtualisation, server consolidation, and cooling optimisation.

While there are a plethora of green-only web hosting providers, many of the most well-known and best web hosting providers have also adopted eco-friendly practices to get on board with the trend of saving the environment.

For example, Hostinger utilises renewable energy at five out of nine of its data centres, making approximately 43% of its total data centre energy renewable.

With this in mind, here are several benefits your business will unlock if you opt for a green web hosting solution.

It helps the environment.

The most significant benefit of green web hosting is that it's completely harmless and sustainable. This is important today as the Sustainable Web Manifesto reads: "If the Internet was a country, it would be the 4th largest polluter".

When a business buys a hosting package, it secures a spot for its website on a server in a data centre. As mentioned, green web hosting providers use renewable energy sources to power their data centres. So, the energy used to host your website is generated from sustainability-friendly sources.

In addition, servers generate a significant carbon footprint, making them harmful to the environment. However, green web hosting providers use energy-efficient servers designed to reduce power consumption and environmental impact. Green servers have advanced cooling features and low-power components.

By choosing a green web hosting provider, you can reduce your business's carbon footprint and help protect the environment.

It's less expensive.

Conventional web hosting consumes a lot of electricity, which comes with expensive running costs. In comparison, green web hosting is powered by renewable energy sources, which is much more cost-effective.

In addition to the overall price of a green web hosting package, some providers will offer businesses free carbon offsets or tree planting programs to reduce their carbon footprint further.

By choosing a green web hosting provider, you can save money while positively impacting the environment.

You get the same services.

Green web hosting providers offer the same services as conventional providers, including dedicated hosting, shared hosting, cloud hosting, VPS hosting, and managed WordPress hosting.

This means you can pick a package that suits your business needs best whilst staying eco-friendly. For example, small businesses can opt for shared or managed WordPress hosting, whilst larger companies with a higher level of traffic would be better suited to dedicated or cloud hosting, depending on their budget.

In addition, fully optimised packages that include site security, backups, domain names, emails, and more are just as available from green web hosting providers as they are from conventional hosting providers.

It can be great for brand reputation

84% of customers say poor environmental practices will alienate them from a brand or company. So, to impress and attract the right consumers, you must jump on board with eco-friendly trends such as green web hosting.

By choosing a green web hosting provider, you can build a positive reputation as a brand that wants to help protect the environment and reduce carbon emissions.

It can help with website performance.

Green web hosting providers prioritise using energy-efficient hardware and software, which can benefit the overall performance of your website, as it loads faster and has less downtime.

Many green web hosting providers, such as GreenGeeks, offer a 99.9% uptime guarantee, which provides your consumers with a better user experience, meaning they are more likely to return to your website.

By choosing a green web hosting provider, your business will be more visible to consumers as Google ranks websites with fast page loading speeds and a good user experience higher in the search engine results page.

It promotes sustainable practices.

As businesses embrace eco-friendly practices and switch to green web hosting, others will likely follow. If you use a green web hosting provider, you are organically promoting sustainable practices to others who will follow the trend.

You know by now that using a green web hosting provider helps combat climate change, conserve natural resources and protect the environment — but have you thought about the benefits of this for future generations?

Not only will your suitable practices make a difference in the fight against climate change, but they will also impact the practices that others follow, creating a better environment for your children and grandchildren to live in.

By choosing a green web hosting provider, you can lead the way to a healthier planet and inspire others to take action towards a more sustainable future.

Conclusion

In the coming years, with a global emphasis on sustainable practices that reduce carbon emissions, green web hosting will become the first choice for businesses that want to help protect the environment and their reputation in a global community of conscious change-makers.

So, what are you waiting for? Think about hosting your business's website with a green web hosting provider today, and take advantage of the benefits it will bring.

Dmytro Spilka

Entrepreneur Leadership Network® VIP

CEO and Founder of Solvid

Dmytro is a CEO of Solvid, a creative content creation agency based in London. He's also the founder of Pridicto, a web analytics startup. His work has been featured in various publications, including The Next Web, Entrepreneur.com, Huff Post, TechRadar, B2C and Business.com.
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