Entrepreneur UK's London 100: Affinity Exchange Built for growth, Affinity Exchange pairs tailored hedging with prime London access and rapid FX volume expansion

By Patricia Cullen

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Affinity Exchange
Affinity Exchange Founder and CEO Sam Balla-Muir

Industry: Financial Services

Affinity Exchange specialises in providing FX and bespoke hedging solutions for corporates, SME's and high-net worth individuals.

Affinity began as a work from home operation in 2021 by founder and CEO Sam Balla-Muir, before relocating the UK headquarters to London Victoria.

The prime London location attracted a higher calibre of clientele and aided the recruitment of better skilled candidates for job roles.

Since inception, Affinity Exchange has grown its FX turnover to £170m.

Patricia Cullen

Features Writer

Business News

Here's How the CEO of the Biggest Bank in the U.S. Spends His Downtime: 'This Gives Me Purpose in Life'

JPMorgan CEO Jamie Dimon, 69, recently said that his top three priorities are his family, his country, and his purpose, which is working at the bank — in that order.

Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Growing a Business

Does Your Business Feel Stuck? Here's the Mindset Shift That Will Move It Forward.

Your business isn't stuck — you're just asking the wrong questions.

Business News

Robinhood Is Writing More Code with AI than Google or Microsoft

Robinhood co-founder and CEO, Vlad Tenev, says almost all engineers at the company have adopted AI coding tools.

Travel

I've Blended Business Trips With Family Vacations — Here's How to Have Kid-Friendly Fun and Get Work Done

Turning a business trip into a fun family adventure is achievable with smart planning and a little creativity.

Side Hustle

This 29-Year-Old's Side Hustle Brought People 'to the Dark Green Side.' It Made $10,000 Within 2 Days and Sees 6 Figures a Month.

Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.