How Entrepreneurs Can Conquer the Property Crisis The UK is grappling with a chronic housing shortage. With demand for rental homes surging, especially in university towns and growing regional cities, the gap between supply and demand continues to widen. Yet, within this challenge lies a powerful opportunity for ambitious property entrepreneurs.

By Mish Liyanage Edited by Patricia Cullen

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Mistoria Group
Mish Liyanage, founder of Mistoria Group

The UK property market may be under pressure, but for those with local knowledge, strategic thinking, and a professional approach, this is a moment to scale sustainably while solving real housing needs.

Key Opportunities for Property Entrepreneurs
- Repurposing Empty and Dilapidated Properties
Repurposing neglected buildings remains one of the most effective ways to meet demand while achieving strong returns. These assets can be converted into high-quality HMOs or shared housing, particularly in cities like Salford, Liverpool, Bolton, and Manchester. Many of these properties include large Victorian terraces, former commercial premises, and ex-care facilities, structures that are sound but underutilised. With the right renovations, they can be brought back into circulation quickly and affordably.

- Higher Yields Through HMOs
HMOs allow landlords to rent rooms individually. This model generates stronger rental returns than traditional buy-to-lets. They attract a diverse tenant base, from students to young professionals seeking affordable, well-located housing.

Capitalising on Article 4 Scarcity
In Article 4 areas where planning restrictions are tight, licensed HMOs are increasingly valuable. Their scarcity not only protects your asset but can significantly improve long-term yields.

Social Housing and Government Support
Social housing and affordable accommodation present often-overlooked opportunities. Grants are available for eco-renovations, energy efficiency upgrades, and even newly built developments aligned with local housing targets. For example, schemes such as ECO4 and the Social Housing Decarbonisation Fund provide financial incentives for landlords improving EPC ratings and retrofitting properties to meet net-zero goals.

Strategic Targeting of High-Yield Areas
Postcodes near universities, hospitals, and major employers tend to be more resilient. In Northern cities, well-managed properties can achieve gross yields of 8–13%. Brighton and Leeds are also emerging as strongholds for student and professional rental demand.

Each city comes with its own advantages:

  • Manchester and Salford: Dense student populations and multiple universities fuel demand year-round.

  • Liverpool: Rapid growth in regeneration zones and rising demand from young professionals.

  • Bolton: Offers affordability and strong transport links, making it ideal for commuting tenants.

  • Brighton: Year-round coastal demand, appealing to professionals and students alike.

  • Leeds: Consistent yields and a thriving university-led rental market make it a reliable investment base.

Partnering with Local Experts
Scaling requires strong local partnerships. Builders, letting agents, and compliance specialists with area-specific knowledge can be the difference between efficiency and costly delays.

Major Challenges Property Entrepreneurs Must Navigate

Complex Planning and Licensing
Every borough has its own rules. Cities like Salford and Liverpool enforce Article 4 and selective licensing that can delay or derail projects. Staying ahead of shifting local policies is crucial.

Regulatory Compliance and Enforcement
Fines for non-compliance can exceed £30,000, particularly for issues like inadequate fire safety or poor maintenance. Councils are increasing inspections and adopting a zero-tolerance stance. Compliance is no longer optional.

Financing and Legal Headwinds
Interest rates remain high. Lenders have tightened criteria. Legal changes like the proposed Renters Reform Bill and the end of Section 21 evictions require landlords to prepare for more complex, long-term tenant management.

Patchwork of Local Authority Rules
Each city operates under its own planning laws, licensing schemes, and inspection frameworks. What's permissible in one postcode may be restricted in another. Entrepreneurs expanding across regions must be highly adaptive.

In conclusion, the most successful entrepreneurs don't just invest in property; they invest in systems. From acquisition and refurbishment to compliance and lettings, long-term success depends on integrated, professional management. Yes, the market is tougher, but entrepreneurs with focus, discipline, and an eye for underserved niches won't just survive the property crisis, they'll thrive because of it.

Mish Liyanage

Founder of Mistoria Estate Agents

Mish Liyanage is the founder of Mistoria Estate Agents, a property investment and management company specializing in high-yield residential portfolios. With a passion for innovation and a deep understanding of the property market, Mish has built a reputation for helping investors maximize returns through expert advice and tailored services.
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