The Business Show UK: Joanna Auburn, co-founder, Trace At The Business Show UK, Joanna Auburn, co-founder of the London-based sustainability platform Trace, speaks with Entrepreneur UK about how Trace is transforming the sustainability landscape by making decarbonisation accessible to businesses. She highlights the event's importance as a hub for innovation and networking, and shares valuable advice for aspiring entrepreneurs on navigating the challenges of building and scaling a purpose-driven business.