Saumyangi Yadav

Bio

Saumyangi is a Senior Correspondent at Entrepreneur India with over three years of experience in journalism. She has reported on education, social, and civic issues, and currently covers the D2C and consumer brand space.

Latest

News and Trends

Why Most Indian D2C Brands Fail to Cross INR 100 Crore Mark

A DSGCP playbook based on insights from 100+ founders reveals how rising CACs, creative fatigue, weak retention and overdependence on digital channels are keeping most Indian D2C brands stuck below ₹100 crore

News and Trends

Inside the Rise and Risks of India's Booming Nutraceutical Market

Explosive growth, rising consumer scrutiny and tighter food and drug norms are simultaneously reshaping India's nutraceutical sector, say founders

News and Trends

Performance-First Beauty: How India's $30 Billion Market Changed in 2025

From skincare-infused makeup to 10-minute deliveries and tighter checks on SPF and ingredient claims, the beauty business entered a more demanding phase this year

News and Trends

Purpose Foods and Quick Commerce Reshaped India's Food Sector in 2025

India's fast-growing D2C food market saw functional eating go mainstream, q-commerce become the default discovery engine, and clean-label brands battle both demand and discipline

News and Trends

Brands 3.0: Gen Z, AI-first Brands, Bharat Consumers will Drive 2026

In an exclusive conversation, Fireside Ventures' Vinay Singh outlines why Gen Z, AI and emerging India will dominate consumer trends in 2026, as the firm closes its INR 2,265 crore Fund IV

News and Trends

Black Friday Sales: D2C Brands Report Record Growth This Year

Black Friday has firmly entered India's retail calendar, driving 1.2x–1.4x traffic spikes, 150% jumps in add-to-carts, and an estimated USD 7–8 billion in sales, with 90% of Indian brands now participating

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