Saumyangi Yadav
Bio
Latest
Why India's Sleep Market Is Shifting From Furniture to Function
A steady-growing category is seeing faster momentum in ergonomic and support-led segments, forcing brands to rethink success beyond one-time sales
India's Fashion Reset and the Growth Playbook for 2026
As the D2C boom matures, fashion brands are rethinking scale, investing in omnichannel presence, and prioritising durability over rapid expansion
EdTech's Micro-Learning Strategy: Smaller Tickets, Faster Conversion
Short, low-ticket courses are helping edtech platforms reduce entry friction, test willingness to pay early, and move learners more efficiently towards higher-value programmes
Experts Say 2026 Will Reward Discipline, Not Scale, in India's D2C Sector
Slower funding, changing consumer behaviour, and rising competition are forcing D2C brands to rethink how they grow, with 2026 shaping up as a test of execution rather than ambition
How India's Edtech Startups Are Rebuilding for Outcomes in 2026
Tighter capital, outcome-conscious learners, and deeper scrutiny around credibility are pushing platforms to redesign learning around AI-driven systems, measurable outcomes, and long-term trust
India's Haircare Market Is Moving Beyond FMCG Playbook
Routine-led products, diagnostics and education-first strategies are turning haircare into a habit-driven category, pushing specialised D2C brands to the forefront of India's $4-billion market
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