You can be on Entrepreneur’s cover!

How Anjana Reddy Followed her Passion of Merchandising in India Anjana is expecting to offer about 200 products offline, launching more stores and adding more categories.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Whatever you do, be different! That was the advice my mother gave me and I can't think of a better advice for an entrepreneur. "If you are different, you'll standout" -Anita Roddick

Entrepreneur brings lives of 23 women achievers between its cover to celebrate womanhood

A badminton enthusiast, Anjana Reddy had to undergo shoulder reconstruction surgery several times when she was a junior player, but even at that tender age, she was fascinated with the idea of becoming independent and step in the corporate world as a budding entrepreneur.

Talking about her very first venture she tells, "I set up a book stall in school during the parent teacher meeting in Hyderabad and sold books. I was very happy because I had collected lots of pocket money from that." With an aim to do something impactful she went to US and did a Masters Degree in Finance. But, the love for sports hadn't died in her.

Anjana, a football enthusiast, used to visit and cheer the team every Friday and soon she understood the business model of merchandising in US soccer players. She tells, "When I returned back, I thought why don't I follow my passion and rather merchandise in cricket in India."

In 2011, Sachin had retired. Anjana was in college and when she returned, "I wanted to reach out to him and when I did, he loved my idea and decided to come on board. Later on, we saw people wearing the clothes which we made. It was great working with Sachin," she adds. Anjana has created three brands by the name of Wrogn, Collectabillia and Imara and is expecting to offer about 200 products offline, launching more stores and adding more categories.

(To know more about these women entrepreneurs, subscribe here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

Want to Test Your Business Idea Without Spending Much Money? Use the "Mousetrap" Model

Instead of building products and then learning who wants them, you can test demand before really investing your time and energy.

Growing a Business

Stanford Professors On the Counterintuitive Strategy That Helps Google Hire Top Talent

We assume that the best processes are seamless, but a little friction can go a long way.

Innovation

How Corporate 'Intrapreneurs' Can Harness the Power of AI to Transform Their Businesses and Supercharge Their Careers

Corporate intrapreneurs are uniquely positioned to lead the charge in harnessing the transformative power of artificial intelligence within their organizations. Here is how and why.

Growing a Business

24 Hours After a Grueling Session of Pickleball, He Invented Something That Makes Most People Better at the Addictive Sport

Veloz founder, president and CEO Mitch Junkins discusses the creation process behind his revolutionary paddle and shares his advice for other inventors hoping to make an overhead smash in their industry.