Get All Access for $5/mo

Marketing Maverick Insane served D2C brand like Mamaearth, Vadham, Dot n Key, Mccaffine in past and pivoted to serving coaches

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Insane Marketers
Aman Singh, CEO and founder, Insane Marketers

"I started Insane in 2016 to do marketing for a few brands but it's become a dream now," reads the Linkedin profile of Aman Singh, CEO and founder of Insane Marketers. The engineering dropout thanks his father for telling him the inspirational story of Dhirubhai Ambani that inspired him to be an entrepreneur. "Since that story, I aspired to become an entrepreneur and bring change," says Singh.

Insane served D2C brand like Mamaearth, Vadham, Dot n Key, Mccaffine in past and pivoted to serving coaches. "We also work with coaches like Ankur Warikoo, Raj Shamani, Dev Gadvi, Vishal Malkhan etc," adds Singh.

As an entrepreneur, Singh believes that one should work with people who have the same mission and direction.

The year 2022 has been the best year for Insane. "We grew 2.5 times in team size and acquired the biggest coaches in the industry as clients. We faced the biggest challenge when three senior folks left the company and the company faced a challenge to manage everything. In hindsight, that was one of the best things that happened. In 2022, we looked at insane from ground up and relooked at entire foundation. We could bring people who are aligned to the compant mission and valued it," says Singh.

Insane is bootstrapped and is healthily profitable. "We forecast to hit 100 crore yearly revenue by the end of 2025 while increasing our profits to 50 per cent. On future plans, Singh says, "We acquired our first client from London, and are in talks with a few others in the West. In 2023, we will make Insane a multinational brand," says Singh.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
News and Trends

Multiples Private Equity Leads INR 1000 Cr Funding in Shubham Housing

With the raised funds, the Gurugram-based platform aims to propel its growth trajectory, diversifying its product offerings and strengthening its national footprint.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

Orios Venture Partners Leads USD 1.45 Mn Investment in Climate Tech Startup Sustainiam

The fresh funds will be used to launch a digital platform for trading environmental assets, scale its workforce, and expand operations globally.

News and Trends

MPL Acquires Stake in CloudFeather Games to Enhance Skill-Gaming Ecosystem

MPL integrates CloudFeather's advanced gaming infrastructure and liquidity solutions to enhance platform stability and elevate the gaming experience for its 120 million users across India, the US, and Nigeria.

News and Trends

More Funding Needed for Startups, AI to be Significant in the Future

Significant resources and funding is needed to create a strong impact in the startup ecosystem artificial intelligence (AI) starts to play a more significant role, Vineet Rai, Founder and Chairman of Aavishkar said on the sidelines of the recently-concluded Sankalp Bharat Summit in Varanasi.

News and Trends

Three Things Yuval Noah Harari Warns About Artificial Intelligence

Warning against complacency, Harari urged stakeholders to act decisively to steer AI toward empowerment and collaboration rather than control and exploitation