Marketing Maverick Insane served D2C brand like Mamaearth, Vadham, Dot n Key, Mccaffine in past and pivoted to serving coaches

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Insane Marketers
Aman Singh, CEO and founder, Insane Marketers

"I started Insane in 2016 to do marketing for a few brands but it's become a dream now," reads the Linkedin profile of Aman Singh, CEO and founder of Insane Marketers. The engineering dropout thanks his father for telling him the inspirational story of Dhirubhai Ambani that inspired him to be an entrepreneur. "Since that story, I aspired to become an entrepreneur and bring change," says Singh.

Insane served D2C brand like Mamaearth, Vadham, Dot n Key, Mccaffine in past and pivoted to serving coaches. "We also work with coaches like Ankur Warikoo, Raj Shamani, Dev Gadvi, Vishal Malkhan etc," adds Singh.

As an entrepreneur, Singh believes that one should work with people who have the same mission and direction.

The year 2022 has been the best year for Insane. "We grew 2.5 times in team size and acquired the biggest coaches in the industry as clients. We faced the biggest challenge when three senior folks left the company and the company faced a challenge to manage everything. In hindsight, that was one of the best things that happened. In 2022, we looked at insane from ground up and relooked at entire foundation. We could bring people who are aligned to the compant mission and valued it," says Singh.

Insane is bootstrapped and is healthily profitable. "We forecast to hit 100 crore yearly revenue by the end of 2025 while increasing our profits to 50 per cent. On future plans, Singh says, "We acquired our first client from London, and are in talks with a few others in the West. In 2023, we will make Insane a multinational brand," says Singh.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Astra Security Closes USD 2.7 Mn Funding Round Led by Emergent Ventures to Boost AI Integration in Cybersecurity

The fresh funding will enhance cloud vulnerability detection and integrate AI to empower developers and security engineers in building advanced, real-time security detection capabilities.

News and Trends

Zerodha-backed Rainmatter Invests in Sisters in Sweat to Empower Women Through Sports

With Rainmatter's support, SIS plans to expand to 10 cities by 2026, providing a safe and inclusive environment for women to engage in physical activities.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

Ananya Birla Ventures into the Beauty and Cosmetics Market

Having already established herself as a business leader with Svatantra Microfin, one of India's largest microlending firms, Ananya is set to introduce a range of beauty and personal care brands nationally by 2025.