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Mistakes To Avoid When Seeking Funding Trying to secure funding may be overwhelming, stressful, and time-consuming, especially for a first-time entrepreneur.

By Kishore Ganji

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Photo by Tim Gouw on Unsplash

The past few years have been a roller-coaster ride for all businesses across industries, including start-ups. Several firms had to shut down owing to a lack of financing. However, things are getting back on track with the new normal, and at the same time, government and private entities' efforts have strengthened Indian firms and provided them with numerous possibilities to develop and innovate. According to the government of India, India has become the world's third-largest start-up ecosystem and is likely to grow dramatically in the following years.

Starting a company is usually a considerable accomplishment, but seeking funds can be daunting. When looking for funding, businesses should avoid a few things as lack of funds is one of the primary causes for company failure. Although, it is prudent to seek funding for a business, its success depends on how the start-up does it. In a lot of situations, there is a difference of opinion between the investors' ideology and that of the start-up. As a result, if the start-up's concept is unappealing or not in line with the investor's thesis, it will be rejected.

Here are several mistakes that businesses should avoid while seeking funding:

Seeking funds without a proper plan

One of the most common errors entrepreneurs make is seeking finance before they are ready. Starting a successful firm necessitates an excellent strategy that may undoubtedly provide the investor with insight into the future when considering long-term ambitions. A lot of entrepreneurs believe their concept is sufficient to entice others to invest in it. However, thorough preparation before requesting funds is critical in improving the reputation of the brand and the idea behind it. In addition, the strategy should outline what the company intends to achieve, how it intends to generate income, and its projected growth trajectory. Moreover, the planning should also highlight the market opportunity.

Don't opt short-term goals

While having an optimistic view is crucial, it is also necessary to be realistic in order to go according to the plan. Instead of emphasizing acquiring enough money to get through the next 12-24 months, consider long-term ambitions. With the proper futuristic vision, the firm will be able to make reasonable commitments to investors. Having a dream and working on it is a worthwhile endeavour. As a result, the investor will be more interested in this strategy.

Not investigating prospective funders

When delivering the pitch for finance, ensure that the concept is unique yet that the start-up and investor have the same mind-set. For example, if the start-up is based on IT and technology, pitching to an agribusiness or other capital investor is not the best method to go. As lenders and investors have different norms and restrictions. Some investors prefer certain industries, also, investigate whether funding sources are appropriate for the company. In reality, investors want the funds they put into a firm to be utilised to create income, so they can be repaid.

Venture capitalists

Believe it or not, venture capitalists have tremendously influenced the business sector since it has sponsored some of the world's most notable firms. They are only suitable for some. If the start-up is not positioned for rapid development, avoid this funding source, as the start-up will not receive it. Even if they do, getting investment dollars out of them is even more challenging. As a result, entrepreneurs must pick their investors intelligently, as they are all seeking to increase their bottom line. Providing funding for entrepreneurs is an easy way to do this.

Final takeaway: For the future's success!

Trying to secure funding may be overwhelming, stressful, and time-consuming, especially for a first-time entrepreneur. However, it is always a good idea to consider the long-term when it comes to funding. Take precautions and never give up because a few investors have pulled away. Also, never radically alter the business objectives only to receive money. As a result, entrepreneurs can avoid all the aforementioned mistakes while seeking investment for future development.

Kishore Ganji

Founder, Astir Ventures


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