Get All Access for $5/mo

This Entrepreneur's Indigenous Idea Will Help Save Paper By Planting It Conscious about paper wastage, she came up with the idea of 'plantable paper'

By Sahiba Khan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


What would you do after writing on a sheet of paper? Keep it for sometime and maybe throw it away someday? What if we tell you to throw it in a pot only to see a plant grow out of it? Kritika Parwal, Founder of Tomato and Co., like everyone else was aware about paper wastage; only that she decided to do something about it. And Voila! A "plantable paper'.

Here's a timeline of how she did it!


Parwal had gone to the Kellogg School of Management, Evanston, as an exchange student where she conceived the idea. Conscious about paper wastage, she came up with the idea of "plantable paper'. However, lack of funds couldn't make her pursue the idea.


On a break, Parwal went off to Mumbai and as she termed it as serendipity, met the Brand Manager of Kissan at a party. While discussing one of the major Kissan campaigns and its loopholes, she suggested him to use seeds in a paper for more customer engagement. Rest is history: she landed a three lac pieces contract with Kissan that year.

How she did it?

To prevent the seeds to get destroyed, Parwal had to twist-and-turn some paper making processes and import organic enzymes. To ensure fast seed germination, catalysts were added too.

Post 2014

As they say, success follows succes, Parwal landed herself with the biggies such as Cipla, Jet Airways and many more.

But How To Plant The Paper, You Ask?

*Shred it, place it in soil, * water it for 15-days. And there goes your new veggie friend.


She bagged contracts with Mother Dairy, Zomato, Pepsi and second contract with Unilever


She's venturing into online retailing.

Sahiba Khan

Former Trainee Writer, Entrepreneur India Magazine

Sahiba Khan is a journalist with a passionate interest in business, political and social issues. She is adept at creating content for print, audio, video and online platforms and is well-versed with cross-platform storytelling. She specializes in policy reporting and camera.

News and Trends

99labels Co-Founder Ishita Swarup Passes Away

Just two years into the business, it raised INR 16 crore from Info Edge and Bikhchandani, but it didn't go well

News and Trends

Reimagining HR: How AI is Leading to Workplace Prosperity

It's proven that the HRTech landscape has traditionally been characterized by tedious and manual processes prone to mistakes, fatigue, and biases. Recruitment, in particular, is a high-stakes area where errors can be extremely costly. These startups are working towards making it efficient


This Unique Social Startup Helps in Offsetting Carbon Footprint

Verdoo, a free online tool, helps consumers fight climate change through online shopping

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

News and Trends

Over $230 Million Worth of Crypto Hacked: What Message Is It Sending?

With the siphoning of USD 234.9 million in crypto, what's next for the industry, its users, and government?