This Entrepreneur's Indigenous Idea Will Help Save Paper By Planting It Conscious about paper wastage, she came up with the idea of 'plantable paper'

By Sahiba Khan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


What would you do after writing on a sheet of paper? Keep it for sometime and maybe throw it away someday? What if we tell you to throw it in a pot only to see a plant grow out of it? Kritika Parwal, Founder of Tomato and Co., like everyone else was aware about paper wastage; only that she decided to do something about it. And Voila! A "plantable paper'.

Here's a timeline of how she did it!


Parwal had gone to the Kellogg School of Management, Evanston, as an exchange student where she conceived the idea. Conscious about paper wastage, she came up with the idea of "plantable paper'. However, lack of funds couldn't make her pursue the idea.


On a break, Parwal went off to Mumbai and as she termed it as serendipity, met the Brand Manager of Kissan at a party. While discussing one of the major Kissan campaigns and its loopholes, she suggested him to use seeds in a paper for more customer engagement. Rest is history: she landed a three lac pieces contract with Kissan that year.

How she did it?

To prevent the seeds to get destroyed, Parwal had to twist-and-turn some paper making processes and import organic enzymes. To ensure fast seed germination, catalysts were added too.

Post 2014

As they say, success follows succes, Parwal landed herself with the biggies such as Cipla, Jet Airways and many more.

But How To Plant The Paper, You Ask?

*Shred it, place it in soil, * water it for 15-days. And there goes your new veggie friend.


She bagged contracts with Mother Dairy, Zomato, Pepsi and second contract with Unilever


She's venturing into online retailing.

Sahiba Khan

Former Trainee Writer, Entrepreneur India Magazine

Sahiba Khan is a journalist with a passionate interest in business, political and social issues. She is adept at creating content for print, audio, video and online platforms and is well-versed with cross-platform storytelling. She specializes in policy reporting and camera.

Related Topics


AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

Business News

Rupert Murdoch Is Stepping Down As Chairman of Fox. Meet His Son Lachan, the Real-Life 'Kendall Roy' Taking Over the Family Business

Lachlan will now be the sole executive at the helm of the Fox and News Corp global media brands.

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.

Money & Finance

How to Calculate Your Net Worth and Grow Your Wealth

Use this online tool to gain a clear picture of your personal net worth and protect your financial future.

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.


Digital Storytelling: How Brands Can Use Authenticity and Emotional Connection to Stand Out Online

Effective storytelling can help construct strong bonds between brands and audiences.