You can be on Entrepreneur’s cover!

How Design is Driving Growth for This Ayurvedic Brand The thought behind the company was creating pure Ayurvedic products according to authentic prescriptions.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

When Kama Ayurveda began, design connoisseur Vivek Sahni made sure that even the oil bottles were designed in a way that it looks elegant. As per Sahni, "Design, therefore, played a key role in our growth story. As they were nicely designed, we were able to put them up at the Park hotels, The Oberoi hotels and such places. The more you see a product present in such places; it comes across as a luxury brand. We wanted to hammer this thought into the customers' mind."

Sahni further explains, from the physicality of the product, to the physicality of the store, the detailing of the product, design has been at the helm of Kama and has always been done in-house. Even the posters, website, banner are not outsourced to any agency. Sahni, who was running a graphic design company earlier, partnered with Dave Chang, Rajshree Pathy and Vikram Goyal to launch Kama.

Talking about the strengths each partner brings in, Sahni says, "We all got different strengths and talents, and as the CEO, I run it and they all are on board." Rajshree Pathy introduced them to the pharmacy were all the products are now built. The thought behind the company was creating pure Ayurvedic products according to authentic prescriptions.

Launched in 2002, Kama started opening its exclusive stores only in 2012 and has so far set up 24 of them. On why it kept a slow pace in the start, Sahni says, "For all of us, it started as a fun project. We just wanted to make the best cream and the best shampoo. The way we were growing, was because we started exporting."

Only later, they took a conscious step of opening their own stores and distributing in the Indian market. In 2014, they raised an undisclosed amount from Lighthouse Emerging India Investors to focus more on expansion. AT present, Japan happens to be the biggest market for Kama. The next target for them is the US. Attracted to the art of Ayurveda, the positivity in Sahni comes from meditation which he recommends for all.

(This article was first published in the August issue of Entrepreneur Magazine. To subscribe, click here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Growing a Business

5 Entrepreneurial Mindsets That Drive Success

Here are the mindsets shared by the most successful entrepreneurs.

News and Trends

Aerospace Components Manufacturer JJG Aero Secures USD 12 Mn from CX Partners

The Bengaluru-based platform aims to utilise the raised funds mainly toward furthering vertical integration, boosting manufacturing capacity at the new location, and other business activities.

News and Trends

Nikhil Kamath's WTFund Invites Applications from April 15 from Young Entrepreneurs

The new sector-agnostic fund will offer a package including a non-dilutive grant of INR 20 lakh and will enable founders to retain full equity in their ventures.

Business News

Nike Responds to Criticism Over U.S. Women's Olympic Uniforms: 'Everything's Showing'

The company is the official outfitter for the U.S. Olympic track and field athletes.

Growing a Business

How to Leverage Business Awards to Foster Innovation, Build Your Brand and Retain Top Talent

Awards validate a company's efforts in innovation and corporate responsibility but also enhance its reputation, attract talent and open doors to new partnerships and customer segments.