You can be on Entrepreneur’s cover!

The King of Esports: Yash Bhanushali, Founder, Orangutan It caters to the demography specific to the age group of 12 to 40 years, particularly Genz, millennials, and younger audiences

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Yash Bhanushali, Founder, Orangutan

At the tender age of 10, Yash Bhanushali would visit and play at his local cyber cafes for hours, not knowing how decades later; he'd help nurture the #ApeArmy. Founded in 2021 by Bhanushali and Jai Shah, Orangutan is a multi-faceted organization operating in three verticals - Esports, Talent Management and Apparel.

The startup runs multiple rosters in multiple esports titles such as FreeFire, BGMI, Valorant and Pokemon Unite. It has four competitive esports teams comprising players from five different countries in three games- FreeFire, BGMI, and Valorant. Orangutan's esports team came 2nd in the Battlegrounds Master Series telecasted on Star Sports.

It caters to the demography specific to the age group of 12 to 40 years, particularly Genz, millennials, and younger audiences. "Our audience is very active on their devices and spend most of their time on the screens, either viewing our tournaments, watching our athletes live stream, or playing games themselves," shares Yash Bhanushali, Founder, Orangutan.

So, what are they doing to nurture more talented hidden gamers in the space? "We have started an academy setup called Forest Apes where we will nurture under GoDS as they are called and allow them to show the esports world their talent. We are taking every step to help the growth of the Indian Gaming Community by working with Game Developers, tournament organizers, and other key stakeholders in the space. We are working actively in nurturing grassroots-level talent and providing a platform for them to show their talent," he shares.

Bhanushali aims to scale Oraguntan's non-esports business to INR 10 cr in FY25 and scale its merchandising business with Puma India. "It's been a pleasure to do what I am passionate about. One step at a time," notes Bhanushali.

FACTSHEET:

No. Of Co-founders: 2

No. Of Employees : 40

External Investors- 3

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Career

The 11 Best Self-Employed Jobs for Today's Market

Are you looking to step away from the normal workflow and become your own boss? Check out these 11 business ideas to become a boss today.

News and Trends

Pediatric behavioral Health Platform Butterfly Learnings Raises INR 32 Cr in Series A Led by Insitor Impact Asia Fund II and Enzia Ventures

The Mumbai-based platform aims to deploy the raised funds to scale its technology-enabled therapy programs to equip neuro-diverse children to integrate with society and manage their lives better.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Growth Strategies

Transforming Healthcare Through AI: Efficiency and Accessibility

If there is a way to actually be able to transfer technology from one single source and be able to benefit a lot of use cases at the same time. I think there is a lot of merit to how technology can be perceived, says Rohit MA, Managing Partner, Peer Capital and Co-founder, Cloudnine Hospitals.

News and Trends

Home Improvement Platform Arrivae Secures INR 21 Cr from Mithun Sacheti

With a mission to enable emotions through home design, the Mumbai-based platform aims to deploy the funding to expand its distribution further.