Aditya Birla Capital Launches One Verse, a Virtual Metaverse Lounge for Its Customers With One Verse, Aditya Birla Capital becomes the leading non-banking player in India to enter Metaverse.

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Aditya Birla Capital

Aditya Birla Capital, the financial solutions arm of the Aditya Birla Group, announced the virtual Metaverse lounge for its customers- OneVerse. The virtual lounge will offer the customers an immersive and interactive experience while sharing details and information about its PIFA solutions- Protection, Investing, Financing and Advising.

Its protection offerings include various insurances for life, travel, health, motor, wellness, and corporate; investing products include pension funds, mutual funds, wealth, portfolio management services, and stocks & securities broking; financing offerings include SME finance, mortgage finance, loan against securities, home finance, personal finance, corporate finance, debt capital market & loan syndication and asset reconstruction; while its advising solutions aim at helping customers fulfill their financial services needs.

With OneVerse, Aditya Birla Capital becomes the leading non-banking player in India to enter Metaverse.

"OneVerse offers a virtual replica of the physical branches, wherein customers can create their digital twin by taking a selfie and entering the Virtual Lounge to interact with an agent and navigate through the various product and service experiences," read the official press release.

Customers will be able to create digital avatars of them and explore the NBFC's PIFA products. It partnered with Hexaware Technologies to bring life to its Metaverse vision. They can access the OneVerse through the Aditya Birla Capital's website, app or by using the Occulus VR headset.

Wavy Line
Paromita Gupta

Features Writer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at 

Related Topics


How to Overcome Imposter Syndrome as a Young Entrepreneur

How to recognize, cope with and overcome the feelings of self-doubt and inadequacy that plague many aspiring business owners.

Data & Recovery

This Father's Day, Give the Gift of No More Low Storage Warnings

Save 85% on 1TB of cloud storage for Father's Day.


5 Traits and Characteristics of Successful Entrepreneurs in 2023

Entrepreneurship has become the new trending topic in the business world. In 2023, the entrepreneurial world is expected to flourish more than ever, and it will take a certain set of skills to be a successful entrepreneur. This article highlights what it takes to be a successful entrepreneur in 2023.

Growing a Business

How to Disrupt Hustle Culture and Build a Business That Supports Your Wellness

You can leave work at five each day. You can turn off your phone in the evenings and take weekends off. You can exercise. You can be fully present with your family. You will be better for it, and so will your business.


How Flexible Work Will Give Your Business the Biggest Advantage

Flexible work can increase the quality of life for employees while still meeting and exceeding the goals of the company.