You can be on Entrepreneur’s cover!

Apparel Startup Sujatra Raises Undisclosed Amount Of Debt Funding The funds will be used for research and development and for geographical expansion

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

Sujatra, an apparel startup, has raised an undisclosed amount of debt funding round from a revenue-based financier and Peter Thiel-backed Velocity as well. The funds will be used for research and development and for geographical expansion.

"During our research, we found shopping for ethnic wear abroad can often turn into a disappointing experience due to limited design options, extended delivery time, exorbitant shipping costs, no provision for returns, and most importantly - no facility for size customization or proper fittings. We intend to change all this and offer a closer-to-home experience of shopping. We will offer a 7-day return window, size exchange facility and will also offer custom stitching options through our international operations hub located in the Greater Toronto Area, Canada," said Bedprakash Das, chief executive officer.

Specializing in designer ethnic wear, Sujatra offers a modern aesthetic in the women's wear market. According to the company, it aims to spread the idea of designer Indian ethnic wear inspired by traditional art forms in the North American market.

Sujatra was founded in 2016 by a 69-year-old entrepreneur, Chitralekha Das, initially the brand combined Indian art forms, paintings and fabrics to create unique saree designs. Over time the brand entered modern aesthetics in the women's wear market. Now they have a wide product range consisting of sarees, kurtis, dresses, tops, and blouses.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

News and Trends

IT Firm Happiest Minds Technologies Acquires Macmillan Learning India

The deal will likely be finished by April 30 and will cost INR 4.5 crore.

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.