Flipkart, Bajaj Auto Team Up To Drive Sustainability With Green Machines This collaboration positions both Bajaj Auto and Flipkart at the forefront of adopting sustainable solutions for India's evolving e-commerce logistics landscape.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Left to Right: Hemant Badri, Senior VP and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group and Samardeep Subandh, President - Intracity Business Unit, Bajaj Auto Ltd

Bajaj Auto and Flipkart on Saturday announced a strategic partnership to accelerate the adoption of electric vehicles (EVs) in the latter's last-mile delivery operations. This collaboration signifies a significant step towards a greener future for the Indian e-commerce landscape.

The initial, non-binding commitment of supplying a minimum of 1000 technologically advanced electric three-wheeler cargo vehicles to Flipkart paves the way for further collaboration and potential fleet expansion in the future.

This collaboration positions both Bajaj Auto and Flipkart at the forefront of adopting sustainable solutions for India's evolving e-commerce logistics landscape.

Talking about the MoU with Flipkart, Samardeep Subandh, a spokesperson from Bajaj Auto Ltd. said, "As e-commerce continues to scale up rapidly, the impact of last-mile logistics will increase significantly in India. Driving sustainability in last-mile logistics has been a key agenda for Flipkart, India's homegrown e-commerce marketplace. Bajaj Auto, the global leader in three-wheelers and Flipkart will now join hands to drive this transition towards a 100 per cent sustainable last-mile fleet for Flipkart."

"As a part of this partnership, Bajaj Auto will provide 1000+ electric cargo vehicles over two years. The Bajaj Cargo ETEC products will provide the best-in-class performance and reliability driven by its innovative design and features, which are gaining rapid acceptance in the market," he added.

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said, "As India's homegrown e-commerce marketplace, we recognize the profound impact our operations can have on the environment and society. Our alliance with Bajaj Auto Ltd. marks a pivotal moment for Flipkart and the entire landscape of Indian e-commerce, underscoring the company's unwavering commitment to sustainable supply chains."

Badri further said, "We are taking significant strides towards a more sustainable future by consistently integrating electric vehicles into our last-mile delivery operations. This is also mission-aligned with our commitment to transition our 100% last-mile delivery fleet to EVs, a pledge Flipkart took as a member of Climate Group's global electric mobility initiative – EV100. By leveraging the latest technology and forging strategic partnerships like these, we enhance operational efficiency and pave the way for a greener, more sustainable future."

Paromita Gupta

Entrepreneur Staff

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Morgan Stanley Plans to Lay Off 2,000 Workers, Replacing Some with AI

Morgan Stanley's planned job cuts are both performance and AI-based.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

News and Trends

All In Capital Launches INR 200 Cr Fund II, Eyes INR 300 Cr with Greenshoe Option

With Fund II, the firm continues its sector-agnostic approach while focusing on consumer tech, deeptech, fintech, and consumer brands.

News and Trends

Narayana Health, W Health Ventures, and 2070 Health Launch Everhope Oncology with USD 10 Mn Funding to Transform Cancer Care

With an initial USD 10 million seed funding, Everhope will establish medical and surgical oncology facilities in Delhi and Mumbai, with plans to expand to 10 cities over the next three years.

Business News

'We're Going to Be Their Boss': Don't Worry, Meta's Chief AI Scientist Says Humans Won't Let Superintelligent AI Get Out of Control

An OpenAI research paper estimated that superintelligence, or AI capable of complex reasoning and problem solving, could arrive within the next decade.