Luxury Skincare Brand RAS Luxury Oils Raises $1.5 Million Funding With a vertically integrated process right from sourcing/growing its own raw materials to reaching consumers directly, RAS has taken utmost care to carefully address each step along the way in order to deliver a top-notch customer experience

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

RAS, a 'Farm-to-FaceTM' luxury skincare and personal care brand, has raised $1.5 million in investment from Green Frontier Capital (GFC), a climate-change and sustainability-focused venture capital firm based out of New York (U.S.A.) along with participating current investors. GFC is India's first climate-change-only focused fund investing in early-stage companies delivering breakthrough innovation in green industries.

"Our ingredients are cultivated organically in our own farms and/or acquired from local farmers and manufacturers who are well regarded for purity and freshness. The ingredients are researched and formulated in our in-house DSIR-approved R&D facility and manufactured in our government-approved facility followed by packing and timely dispatch to our customers," said Suramya Jain, co-founder and CMO.

RAS is confident in building a new-age luxury skincare brand from India catering to a global audience and disrupting the $130 billion global skincare category (which is growing at 13% CAGR). To deliver on this mission, RAS is hiring aggressively and increasing its workforce in its offices in both Raipur and Mumbai, building various touch points throughout India via Omni channels, and is strengthening its brand presence by partnering with relevant channels, according to an official statement by the company.

"We are really excited to announce our investment in RAS. RAS's products, which are all vegan, all-natural and plant-based, are also non-toxic and have delivered powerful results. As India's first farm-to-face direct-to-consumer luxury skincare and beauty brand with several awards already to its credit, RAS has sustainability at the core of its business operations – this resonates heavily with us as our own investing philosophy also focuses on the integration of sustainability and climate-impact in our investment portfolio," said Sandiip Bhammer, co-managing partner and founder of Green Frontier Capital.

With a vertically-integrated process right from sourcing/growing its own raw materials to reaching consumers directly, RAS has taken utmost care to carefully address each step along the way in order to deliver a top-notch customer experience. The company was founded and led by Shubhika Jain, Sangeeta Jain and Suramya Jain.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

News and Trends

5 Things Uber CEO Khosrowshahi Did During His India Visit

Dara Khosrowshahi has managed the company's business in more than 70 countries around the world since 2017, and is on his third visit to India.

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

News and Trends

SIDBI, Bihar Start-up Fund Trust Ink Pact For Enhancing Startup Ecosystem in Bihar

The fund shall not invest directly into start- up companies, instead it shall contribute to the corpus of SEBI registered Alternative Investment Funds, which in turn shall invest in startups.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Business News

Airbnb Renter Discovers Hidden Door, Says Police Confirm There's a Secret Unit Upstairs With 'Surveillance': 'A Terrifying Experience'

One bride-to-be was in for a not-so-welcome surprise when she discovered a secret door in her Airbnb rental.