Reliance Retail Launches FMCG Brand 'Independence' In Gujarat Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

Reliance Consumer Products Ltd, the FMCG arm and a fully owned subsidiary of Reliance Retail Ventures Ltd, launched its indigenous made-for-India consumer packaged goods brand Independence, in Gujarat.

The brand offers a wide range of products under several categories including staples, processed foods and other daily essentials.

"I am happy to announce the launch of our own FMCG brand Independence which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products," said Isha Ambani, director, Reliance Retail Ventures Ltd, in a statement.

The company plans to make 'Independence' launch an empowering movement for all the stakeholders such as consumers, manufacturers, distributors and kiranas in India. The products are tailor made with a distinct understanding of Indian consumer needs. The company plans to develop Gujarat as a go-to-market state to create excellence in execution for its FMCG business.

In the coming months, the company plans to step up the launch to cover FMCG retailers across Gujarat. The launch has been introduced to consumers and kirana partners on the occasion of the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad. Reliance Retail Ventures Limited is a subsidiary of Reliance Industries Ltd and the holding company of all the retail businesses under the RIL group. RRVL, through its subsidiaries and affiliates, operates more than 16,500 own stores and partners.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Business News

Apple Faces Class Action Lawsuit Over iCloud's Alleged 'Enormous Structural Advantage'

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

Marketing

The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Do you need help to rank well on Google due to new algorithm updates? Discover five SEO strategies that work in 2024.

Business News

Are You at Risk for Burnout? This Psychologist-Created Quiz Lets You Know in 5 Minutes

The burnout assessment tool was tested in seven countries using more than 10,000 survey responses.

Growing a Business

The Truth About Achieving Exponential Growth in Business, Exposed

What's preventing your business from scaling exponentially? Learn about the factors, and see how you can achieve your desired results.