Reliance Retail Launches FMCG Brand 'Independence' In Gujarat Independence includes diverse categories such as staples, processed foods, beverages, among other daily essentials

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

Reliance Consumer Products Ltd, the FMCG arm and a fully owned subsidiary of Reliance Retail Ventures Ltd, launched its indigenous made-for-India consumer packaged goods brand Independence, in Gujarat.

The brand offers a wide range of products under several categories including staples, processed foods and other daily essentials.

"I am happy to announce the launch of our own FMCG brand Independence which brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products," said Isha Ambani, director, Reliance Retail Ventures Ltd, in a statement.

The company plans to make 'Independence' launch an empowering movement for all the stakeholders such as consumers, manufacturers, distributors and kiranas in India. The products are tailor made with a distinct understanding of Indian consumer needs. The company plans to develop Gujarat as a go-to-market state to create excellence in execution for its FMCG business.

In the coming months, the company plans to step up the launch to cover FMCG retailers across Gujarat. The launch has been introduced to consumers and kirana partners on the occasion of the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad. Reliance Retail Ventures Limited is a subsidiary of Reliance Industries Ltd and the holding company of all the retail businesses under the RIL group. RRVL, through its subsidiaries and affiliates, operates more than 16,500 own stores and partners.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Perfios Acquires Clari5 to Strengthen Fraud Management Capabilities

The acquisition is expected to boost fraud and risk management capabilities, fostering product synergies, accelerating growth, and strengthening its leadership in India's financial sector while supporting global expansion across MENA and Southeast Asia.

News and Trends

MSys Technologies Acquires Gophers Lab to Disrupt AI-Driven Fintech Ecosystem

This integration aims to solve complex technology challenges and create next-generation AI-driven fintech and API ecosystems.

News and Trends

Triton VC Announces First Close of INR 240 Cr Fund II

Focused on B2B Tech and tech-enabled services, Triton Fund II aims to invest in pre-Series A and Series A rounds, with initial ticket sizes ranging from INR 8–16 crores per company.

News and Trends

Markytics.AI Secures USD 500K Funding from AH Ventures Fund to Revolutionise BFSI Sector

The funds will be used to enhance product development, expand market presence, and strengthen client engagement, furthering the company's mission to transform financial services through cutting-edge AI platforms.