Zomato's Twitter Game is Lit Posting humorous messages on social media is a key marketing tool used by food delivery apps, including Zomato and rival Swiggy, to attract the attention of customers

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

freepik

It appears that restaurant aggregator Zomato's social media team is working overtime to keep its followers entertained on microblogging site Twitter. "Rahul from Indore we won't spill your mint mayo sauce. Pls stop telling chat support mera mms matt leak karna," quips its latest tweet.

Although a couple of followers have taken the tweet on face value, raising complaints about their orders, many caught on the humour and responded appropriately.

Posting humorous messages on social media is a key marketing tool used by food delivery apps, including Zomato and rival Swiggy, to attract the attention of customers. Zomato, currently valued at $4.6 billion, is indeed ahead of the curve though; sample some of its recent tweets: "Happy Valentine's Day to the 42 people who have sent an 'I love you' cake to multiple addresses today"; "Pani puri is for the heart sookhi puri is for the soul."

Returning to Zomato's latest tweet, did followers get the joke, which was somewhat dark on account of its unmistakable allusion to MMS scandals, many of which have dominated news cycles over the years? Notably, the company is no stranger to double entendre: "Virgin, Mohit ho?" it punned on Twitter last month. After all, it is only fitting that much like its food menus, Zomato's humour too spans both "veg" and "non-veg" varieties.

Soumya Duggal

Former Feature Writer

Starting a Business

Free Webinar | March 11: 3 Biggest Mistakes Entrepreneurs Make (And How to Fix Them)

Join award-winning entrepreneur and bestselling author Kim Perell on 3/11 for an exclusive International Women's Month webinar! Learn how to avoid the three biggest mistakes entrepreneurs make so you can build a thriving business. Register now!

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Money & Finance

7 Signs of a Broken Cap Table That Could Jeopardize Your Startup's Success

In this article, we discuss what a broken cap table means, why it happens and what you can do to avoid it.

Thought Leaders

Today's Thought Leaders Are Stuck in An Echo Chamber. Here's How They Can Break Free

Thought leaders often fall into echo chambers, especially on platforms like LinkedIn, where algorithms reinforce familiar viewpoints, limiting exposure to diverse ideas.