Get All Access for $5/mo

How to Build Brand Awareness For A Product Using Social Media Instagram and Facebook ads can help you target the right set of audience, and result in focused conversions and are extremely cost-efficient

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pixabay

Without a doubt, social media has revolutionized communication in the digital era. One of the biggest advantages of social media is the promotion of product and services online. The inexpensive way gives the brand a perfect opportunity to reach their target audience and build awareness for the product. The success of your brand depends on the social visibility and the reach in the online world.

Entrepreneur India spoke to experts to know few ways to build brand awareness using social media:

Engage Your Audience:

The most important step for improving your social media engagement is listening to your customer. According to Rohit Raj, Co-Founder and Creative Chief, The Glitch, the one golden rule any brand needs to follow before making a foray into social platforms where their audiences lie is, interact and don't interrupt.

"Social platforms, serve as a place for people to communicate with the rest of the world. The last thing somebody wants is a brand to jump into a conversation and interrupt them. Which is why we skip ads as soon as the options are available or install pop up blockers to avoid being bombarded by irrelevant messaging," he said.

How does a brand interact without interrupting? By making them useful. For example, a beauty brand could choose to interrupt peoples conversation by telling them the benefits of their products or interact with their consumers by giving them various DIY make up tutorials that they could do with their brand.

"Suddenly instead of being an ad, you are now a useful piece of communication that people would want to consume," added Raj.

Define Your Customer Well:

For Saket Agarwal, Founder and CEO, Lazy Jojo, marketing, is no longer about what you make, but about the stories, you tell.

"Social media is bread and butter for the start-ups venturing into the unknown world of e-commerce. If used effectively, it can actually help accomplish many things. I think in the quest to create brand awareness for your product, Instagram does the trick, as it helps you cater to the niche audience you want to target. But you need to make sure that you define your customer well," shared Agarwal adding that with the help of Google analytics, target your customers with all the right tools and you're good to go.

Agarwal added the other very important thing to nail create your brand awareness is mastering your content.

"Have a strategy in place or you will be all over the place with your ads. Without a strategy, content is nothing. Always remember, traditional marketing talks at people, unconventional smart marketing talks with people," said Agarwal.

Using Right Tools:

In today's age, with a multitude of brands competing for the limited attention span of customers, it becomes extremely important for a brand to connect with them by creating a personality for itself.

Tanvi Johri, Co-Founder and CEO, Carmesi feels social media, being one of the most powerful tools to underscore a brand's identity and purpose, helps build a brand.

"By using the right tools and generating the right content, a brand can create an instant connection with people, bringing in a sense of inquisitiveness. Instagram and Facebook ads can help you target the right set of audience, and result in focused conversions and are extremely cost-efficient," said Johri

Getting best visibility of a product or a brand is a tough task these days with so much data on our timelines from all social media platforms.

Use Visual Content for Maximum Impact :

Donesh Jain, Founder of Makoba emphasized the best way is to get a right mix of a unique product with nice creative to have a good visual impact and conversational data.

"Of course hashtags plays a super important role, hence choosing the right tags is critically important.And yes engaging people to tag their friends in the post is a great tool for a good number of impressions," he said.

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

News and Trends

Ted Sarandos, Netflix Co-CEO, says, 'Heeramandi: The Diamond Bazaar is our biggest drama series to date in India'

As the SanjayLeela Bhansali-created web series Heeramandi: The Diamond Bazaar made a huge contribution to the second quarter 2024 earnings of Netflix, the company highlighted the show that celebrates a true-blue Indian story

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Growing a Business

The Next Phase of Fiverr—the Freelance Marketplace Expands Into Hiring

Is their AI and Business Partner service a game-changer for hiring talent?