Get All Access for $5/mo

7 Hacks To Use The Power Of Social Media And Grow Your Business Potential clients hang out, scroll, like, and interact with brands on social media sites like Facebook, Instagram, and LinkedIn. Businesses that can connect with their customers in a genuine way are the ones who create devoted followings and see exponential growth in their success.

By Entrepreneur Staff

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

Potential clients hang out, scroll, like, and interact with brands on social media sites like Facebook, Instagram, and LinkedIn. Businesses that can connect with their customers in a genuine way are the ones who create devoted followings and see exponential growth in their success.

Here are 7 social media tips that will revolutionize your online brand marketing if you're prepared to grow your company to new heights. Try a handful of these suggestions, and you'll see an increase in followers, a sharp rise in engagement, and a steady stream of new clients approaching your online presence.

The Importance of Social Media In Business

1. Finding Potential Customers

You may reach millions of prospective clients through social media channels. Creating and sharing interesting information about your company, goods, and services increases website traffic and brand recognition. You'll have more potential new clients the more people discover you on social media.

2. Building A Brand Narrative

Engaging with your audience on social media facilitates the development of familiarity, trust, and loyalty. Post behind-the-scenes images and videos, highlight your staff, and interact with fans in the comments section. Answer queries and communications in a timely, courteous manner. Dedicated supporters frequently become devoted lifelong clients and brand ambassadors.

3. Increasing Sales

Using social media to promote deals, discounts, new offerings, and services is a simple approach to increase sales. Share client testimonials or success stories, hold social media giveaways and contests, and post visually appealing images. Provide followers with an easy way to visit your website and complete a transaction. 70% of consumers are more inclined to make a purchase from a brand they follow on social media, according to studies.

4. Insights

Keeping an eye on your social media analytics gives you important information about your audience and clients. Find out what subjects and content are most popular, what people enjoy and dislike, and any problems or difficulties they may be facing. Then adjust your social media services and approach appropriately. Even better, you may interact with followers directly to solicit feedback and ask questions. A great resource for market research is social media.

5. Pick the Right Social Platforms

The secret to success in social media for businesses is to select the appropriate sites. Pay attention to the channels that your target market uses most frequently. At least initially, concentrating on two or three social networks will help you establish a strong online presence and interact with your target audience. After you've built a strong following on your main channels, you can always branch out to new channels. To keep your audience interested wherever they spend their online time, you need to be proactive and consistent.

6. Keeping A Consistent Visual Style

Across all platforms, a unified visual design will support and strengthen your brand. Over time, having a consistent visual cue across all of your social media sites will assist followers recognize and become aware of your brand. You will get more credibility and followers' confidence the more logical and cohesive your brand presence is.

7. Content Calendar for Consistent Posting

Creating a content calendar will assist you in maintaining your social media presence and consistency. Regular posting encourages interaction and return visits from your followers. It also assists you in avoiding the feared "blackout on social media," in which you vanish from your networks for weeks or months at a glance. A content calendar helps you stay organized by planning out your posts ahead of time. Arrange your postings for the upcoming weeks or months at a sitting. Determine the frequency of your posts on each network and set aside time for content creation. Three to five postings per week across the major networks is a decent starting point for many organizations.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Data & Recovery

Get $60 off This Portable VPN Travel Router

Why keep paying for a VPN service when you can have a tiny, lightweight piece of hardware that can provide you with a lifetime of maximum VPN protection?

Growing a Business

6 Effective Strategies to Secure Funding

Use these six proven strategies to secure the funding you need.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Business News

In Just 3 Words, Kevin O'Leary Offers a Grim Outlook on Interest Rates and Inflation

The "Shark Tank" star appeared on Fox Business' "Sunday Night in America with Trey Gowdy" and said it is "hard to see" mortgage rates dropping any time soon.

Business News

Toyota Loses Over $15 Billion in Market Value After Investigation

The company was accused of falsifying engine test results that stopped shipment on three vehicle models earlier this year.

News and Trends

Battery Smart Raises USD 65 Mn in Series B to Boost EV Battery Swapping Network

Orios Venture Partners achieves a 29x return with a strategic partial exit from Delhi-based EV startup, enhancing early-stage investment success.