Pair Up And Gear Up For Mobile App Development The focal tantrums of marketing are lead generation and popularizing their app

By Pratik Kanada

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

App tech moves fast, but you better be faster. $189 billion, yes you heard it right, it's the figure that predictive analytic have come up with for mobile app revenue by 2020. App developers grab the fest. The majority of apps have been created not because there's a channel to fill but there was an opportunity to grab. The market is not scare with developers having an out of the box idea and with the lack of its monetization tactics.

Well, if you cross the hurdle of funding, the next big step is of coding and designing. Current mobile application development companies have top notch standards established for the same.

Competition, excess developers, monetization trouble and, if still some company is doing well, welcoming profitable customers, then definitely they are doing something bizarre.

The focal tantrums of marketing are lead generation and popularizing their app. The intent is of pulling your app out, not pulling your hair out. Things can go vice versa if you get dumped in the pitfall of quality driven engagement. Irrelevant to the quality bar you accelerate, it's doltish to promote something that people are not even in the know of.

Partnering will swamp these challenges and bliss you with:

  • Lowering project risk
  • Expore working capabilities
  • Engage outnumbered cients
  • Serve existing cients in soup-up manner
  • On time deivery of the project
  • Stay updated with atent techies
  • Coossal experience, coherent results

Partnering enables diversified work criteria, boosts team spirit and also install competitive element to be parallel with the partnering company which brings out the best from both the sides.

Basic Statistics

Old school marketing strategies for app development was purely referral dominant. Have you ever seen any TV commercial for any app company? No right. The most reachable way of marketing is TV commercial which is not an ingredient for mobile app field. Guest blogging, cross posting, work allotment to other companies, outsourcing when the workload is overflowing are some of the benchmark illustrations of partnering.

Partnering is perpetually Benedict as it makes everything simplified and qualified. Partnering promotes external growth, enhances the high-level content creation and improved marketing, approving more leads, workload bifurcation and everything else that conjoins the process.

The tremendous growth of 126% is witnessed in the year 2016 in mobile apps but 23% of them are used just once and to dig this figures in deep, 39% of them are used for only 11 times. Time and situation are the deciding factors which side your apps statistics will diverge its ways.

Past year's smartphone users of wholly and solely the US reaches to 207 million. Have any idea how many of them intend to make an app and have monetary aids right their way but are fumbling as to where to drive their ways to or whom to opt? Partnering is their way out.

Non-brand Acquisition

When mergers and acquisition are on the agenda, preparing for some extra hands is always obligatory to delegate authority and keep in the stack with the work-flow. Partnering will keep you on twinkle toes to grab any opportunity coming on the way and come up with more leads. As a mobile app developer, work estimation of the future forecast is not possible. Any project or any lucky quarter can entail you with paramount work, better be psyched up. Pairing with fop-doodle brand is a budget friendly way to cater rapidly growing customers' needs. Eliminating all the unnecessary parts of training and recruitment of designers, content writers, developers, and marketing squad, one can eradicate ever expanding product backlogs.

Tackle Competition

Partnering with competition brings all the business in-house. It's safe and profitable to shake hands with gobermouch companies. Nothing can spring innovation better than the competition, an easy way is to replicate them with low/no code platform. If you are impressed with your threat, break the sweat and make the bet, this is the way how you get.

Wavy Line
Pratik Kanada

CEO, 360 Degree Technosoft

CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications.

Related Topics

Growing a Business

How to Disrupt Hustle Culture and Build a Business That Supports Your Wellness

You can leave work at five each day. You can turn off your phone in the evenings and take weekends off. You can exercise. You can be fully present with your family. You will be better for it, and so will your business.

Marketing

5 Ways AI Will Change the Digital Marketing Game in 2022

What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will continue to progress and play an increasingly central role in digital marketing.

Growing a Business

How to Grow Your Business With Social Media

Miriam Fried, owner of MF Strong, shares why a solid online presence, including social media and Yelp, is important for starting a business and achieving continued growth.

Growing a Business

How to Build a Thriving Community That Will Skyrocket Your Business

Build a strong community, and transform your business with these proven strategies.

Starting a Business

IRDAI Approves Go Digital Life Insurance To Start A Business

A certificate of registration has been granted by the Insurance Regulatory and Development Authority of India to Go Digital Insurance to start a business in India.