Sustainable Transport is the Future for this Global Automaker Volvo Group wants to focus on technology that is built for an eco-friendly future

By Agamoni Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Sustainable transport may be the new buzzword among governments who are encouraging eco-friendly means of travel, but the real change needs to be brought by automakers, the ones manufacturing the means. For India specifically, the need for sustainable public transport and commercial vehicles is a dire need as vehicular emissions have been one of the biggest contributors for the poor air quality levels in the country.

Although the government has been aggressively pushing towards alternate transport solutions, few automakers have been able to reflect the same though the vehicles they build. Swedish automaker, Volvo which entered India more than a decade ago believes sustainable transport is the only way forward for the auto industry.

The need for green transport

"The need for sustainable transport is now and it's urgent, "said Lars Stenqvist, CTO Volvo Group and Executive Vice President Volvo Group Trucks Technology at a CII Summit in Bengaluru. "We cannot be taking that long to find solutions and if possible should have workable models in less than 5 years," he added.

The company says it has already started working on technology that supports alternate fuels with models of LNG-based buses on the radar. In India it is actively testing electro-hybrid buses that can be used for public transport.

The challenges

One of the biggest challenges facing clean technology, especially in the auto sector is the cost. Most eco-friendly enthusiasts and even governments shy away from electric vehicles, owing to the huge difference in pricing when compared with traditional vehicles that run on fossil fuels. Stenqvist believes any futuristsic change that requires cost escalation is tough, but it will gain momentum.

"When we first proposed the idea for using Volvo buses as public transport in India, no one supported the idea. It was a difficult task convincing stakeholders that people would be willing to pay the extra cost to use these buses," said Stenqvist. "But look now it is being used widely as one of the most reliable modes of public transport in this country," he added.

The company is hopeful that as R&D in the sector advances and support from stakeholders increase, the costs will eventually come down.

Agamoni Ghosh

Former Staff, Entrepreneur India

She was generating stories out of Bengaluru for Entrepreneur India. She has worked with leading national and international business publications, including Newsweek, Business Standard, and CNBC in the past. 

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Thought Leaders

50 Side Hustle Ideas to Make Extra Money in 2025

Do you need some extra cash? Here are 50 side hustles for making money on the side. From freelancing to selling products, find out how to earn extra income today.

Leadership

The Fundamentals of Team Motivation — How to Inspire and Energize Your Employees

Motivation isn't just a corporate buzzword; it's the key to long-lasting, fulfilled employees who will take your company to the next level.

Growing a Business

4 Lessons Learned from Building a Successful Fintech Company

Building a successful fintech company is not just about great tech. That is just the start.

Operations & Logistics

Working With a Third-Party Logistics Provider? Here Are 3 Key Steps to Ensure a Seamless and Successful Partnership.

Effective communication, strategic partnerships and technology adoption are vital for successful collaborations between brands and their 3PLs.

News and Trends

How the Indian Women's Cricket Team Turned Victory into a Movement - and a Market

The Indian women's cricket team didn't just win a trophy, they changed the business, culture, and conversation around sport.