Join our Waitlist for Expert Advice!

Sustainable Transport is the Future for this Global Automaker Volvo Group wants to focus on technology that is built for an eco-friendly future

By Agamoni Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock

Sustainable transport may be the new buzzword among governments who are encouraging eco-friendly means of travel, but the real change needs to be brought by automakers, the ones manufacturing the means. For India specifically, the need for sustainable public transport and commercial vehicles is a dire need as vehicular emissions have been one of the biggest contributors for the poor air quality levels in the country.

Although the government has been aggressively pushing towards alternate transport solutions, few automakers have been able to reflect the same though the vehicles they build. Swedish automaker, Volvo which entered India more than a decade ago believes sustainable transport is the only way forward for the auto industry.

The need for green transport

"The need for sustainable transport is now and it's urgent, "said Lars Stenqvist, CTO Volvo Group and Executive Vice President Volvo Group Trucks Technology at a CII Summit in Bengaluru. "We cannot be taking that long to find solutions and if possible should have workable models in less than 5 years," he added.

The company says it has already started working on technology that supports alternate fuels with models of LNG-based buses on the radar. In India it is actively testing electro-hybrid buses that can be used for public transport.

The challenges

One of the biggest challenges facing clean technology, especially in the auto sector is the cost. Most eco-friendly enthusiasts and even governments shy away from electric vehicles, owing to the huge difference in pricing when compared with traditional vehicles that run on fossil fuels. Stenqvist believes any futuristsic change that requires cost escalation is tough, but it will gain momentum.

"When we first proposed the idea for using Volvo buses as public transport in India, no one supported the idea. It was a difficult task convincing stakeholders that people would be willing to pay the extra cost to use these buses," said Stenqvist. "But look now it is being used widely as one of the most reliable modes of public transport in this country," he added.

The company is hopeful that as R&D in the sector advances and support from stakeholders increase, the costs will eventually come down.

Agamoni Ghosh

Former Staff, Entrepreneur India

She was generating stories out of Bengaluru for Entrepreneur India. She has worked with leading national and international business publications, including Newsweek, Business Standard, and CNBC in the past. 

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Growing a Business

Silent Customers Bring Loud Profits — Here's Why Anticipatory Customer Service is Today's True Competitive Edge

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here's how to make this ultimate level of customer service happen, again and again.

Growing a Business

How to Advocate for Laws That Will Drive Your Company's Profits

Do you know how to how to engage the political world to benefit your bottom line? These strategies can help you build influence and advocate for your business.

Leadership

The CIA's Former Deputy Director — Who Conducted Secret Negotiations in North Korea — Reveals How to Be a Strong Leader and Detect Deception With Body Language

Michael Morell, former deputy director and two-time acting director of the CIA, explains what it takes to navigate high-pressure situations in a new class on MasterClass.