What Is It Like To Be A Woman in Tech-Led Business Space? Women entrepreneurs constituted 14 per cent of the total entrepreneurial workforce in India, according to a report by NASSCOM

By Debroop Roy

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Entrepreneurship in India has seen a massive boost in the last couple of decades. But even as mindsets have seemingly begun to evolve and more people have started accepting the idea, women representation has remained a chink in the armour for the country's growing start-up ecosystem.

Last year, women entrepreneurs constituted 14 per cent of the total entrepreneurial workforce in India, according to a report by NASSCOM. Even though the numbers have improved from 11 per cent a year earlier, the growth has not entirely been ecstatic.

At the "women in technology' roundtable at Unite India 2019 held in Kochi last week, the discussions ebbed and flowed from something as basic as hiring men to the need to make parents aware of how women, too, can become entrepreneurs and succeed.


According to some of the entrepreneurs present at the roundtable, men are still skeptical working under women.

"We face trust issues from males," said Moitreyee Goswami, chief executive officer at Zucate. Zucate is a Pune-based education technology platform.

Damini Pahwa, CEO at gaming studio Appsoleut Coders, agreed and said she, too, had faced similar issues at the initial stages.

"We did find that people had problems taking instructions from women," said Geetika Sharma, chief technical officer at Vizara Technologies. Delhi-based Vizara provides knowledge-based virtual reality and augmented reality solutions for various sectors.

Sharma said she had an all-boys team working at Vizara currently. "I think you have to make them realize that you do know more than them," she said.


Among the biggest challenges that women face as entrepreneurs is working with financial institutions.

Goswami faced issues with opening a bank account for Zucate even after becoming a registered company. "Our male friends tell us they get calls from banks (to open an account)," she said.


A common theme among most present at the roundtable was that awareness needs to be raised to bring more women into technology.

In gaming, parents are often skeptical about a career in game designing and development, according to Appsoleut's Pahwa. "They don't see growth; they don't see it as a viable thing to invest in."

Debroop Roy

Former Correspondent

Covering the start-up ecosystem in and around Bangalore. Formerly an energy reporter at Reuters. A film, cricket buff who also writes fiction on weekends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Related Topics


International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Business Solutions

Get More Done with ChatGPT for Just $20

This ChatGPT course can help you streamline your business.

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.


The Deeptech Innovator: Aman Singh, Co-Founder & Head of Analytics, Intangles

Their next trigger of growth centres around expanding presence and offerings in the global market

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.