Business coaching
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Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$141K - $310K
Units as of 2023
650 Decrease 10% over 3 years

Founded by Brad Sugars in Australia in 1993, ActionCoach focuses on business and executive leadership coaching. With offices globally, they have helped thousands of companies become more successful. The ActionCoach franchise has been franchising for over 20 years and is built on the fourteen points of their culture system.

Along with over 130 units across the U.S., ActionCoach boasts over 500 international locations, including a handful in Canada.

Why You May Want to Start an ActionCoach Franchise

The ideal franchisee candidate for ActionCoach is someone with a passion for knowledge and an equal need to use that knowledge to assist others in achieving a higher level of business success.

Running an ActionCoach franchise means you can run a business that strives to improve the businesses of others. You are equipped with a tested coaching method and a proven business development system. These will help you build better businesses for your clients and improve your own franchise’s business. ActionCoach’s supportive management team will enable you to implement these systems effectively.

An ActionCoach franchise may be an excellent business opportunity, as you are given a chance to infiltrate the lucrative coaching business in business and executive coaching. The company’s simple and systemized approach to business has benefited business owners worldwide for more than 20 years. Your franchise could be a part of this legacy if you choose to franchise with ActionCoach.

What Might Make an ActionCoach a Good Choice?

Multiple times in recent years, ActionCoach has been ranked in Entrepreneur’s Franchise 500 based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. Coaching is a multi-billion dollar business worldwide, and ActionCoach has a large share of the business coaching market. The business also offers relatively low startup costs and operating costs.

ActionCoach coaches about 15,000 businesses per week. Their system lets the results speak for themselves. 

You should make sure you’re financially ready for an initial investment that will include a franchise fee and other potential startup fees before joining the ActionCoach team. You’ll also want to make sure you have enough capital available to cover ongoing fees, as well. These will include royalty fees, advertising fees, and potential renewal fees.

How to Open an ActionCoach Franchise

As you decide whether you wish to pursue the opportunity to open an ActionCoach franchise, ask questions to determine if you will be a good fit in the company culture. Submit a general inquiry for more information about the brand, and you may hear back from a franchise representative. 

If you are chosen to franchise with ActionCoach, you will attend in-depth training to equip you with the knowledge and skills you need to run a successful business. ActionCoach wants your franchise to succeed and is ready to support you every step of the way. By opening the doors to your new business, you will be prepared to empower leaders and build businesses.

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Company Overview

About ActionCoach

Industry Business Services
Related Categories Business Coaching & Consulting, Miscellaneous Business Services
Founded 1993
Parent Company ActionCoach
Leadership Brad Sugars, CEO & Founder
Corporate Address 5781 S. Fort Apache Rd.
Las Vegas, NV 89148
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1997 (27 years)
# of employees at HQ 20
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 650 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a ActionCoach franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$140,536 - $309,712
Net Worth Requirement Information Circle
Cash Requirement Information Circle
$50,000 - $100,000
Veteran Incentives Information Circle
$5,000 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing ActionCoach offers in-house financing to cover the following: franchise fee
Third Party Financing ActionCoach has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training 148 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Field Operations
Franchisee Intranet Platform
Marketing Support
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 2
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where ActionCoach landed on this year's Franchise 500 Ranking versus previous years.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022