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Franchise 500 2023
2024 Franchise 500 Rank
#247 Ranked #392 last year
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Initial investment
$129K - $457K
Units as of 2023
239 Decrease 14% over 3 years

Allegra Marketing offers graphic design, marketing consultation services, mailing, print, and sales promotion to any business or institution. The company was founded in 1976 and began franchising in 1977. Though it started in Michigan, Allegra Marketing now operates all over the U.S. and Canada. The company has over 200 locations in the U.S. and over 60 territories in Canada.

As an Allegra Marketing franchisee, you'll help mid-scale businesses, non-profits organizations, and institutions in multiple sectors such as:

  • Marketing and business communication services

  • Email marketing

  • Graphic design

  • Printing and mailing

  • Copywriting

  • Web development

  • Sales promotion

  • Direct mail advertising

Why May You Want to Open an Allegra Marketing Franchise?

By operating an Allegra Marketing franchise, you may get to help businesses achieve their goals and maximize their profits. 

Franchisees appreciate the immense effort that the representatives at Allegra Marketing put into ensuring your franchise's training. Before you launch, it is mandatory to attend several courses that teach you how to market yourself to clients, operate your franchise, and how to maximize your potential as a franchisee. These helpful techniques do not stop when you open your franchise; you are offered ongoing support and marketing expertise throughout the lifespan of your franchise.

What Might Make Allegra Marketing a Good Choice?

Though Allegra Marketing doesn't offer direct financial assistance, they do have affiliations with third-party financing companies that may grant you aid to cover equipment, inventory, accounts receivable subsidiary, payroll, or franchise fee. They also offer a significant discount off the franchise fee for veterans.

In order to be part of the Allegra Marketing team, you should make sure you’re financially ready for an initial investment and potential startup fees. You’ll want to make sure you have enough capital available to cover potential fees as well, which will include royalty percentages and fees, as well as advertisement fees. You will also need to hit the company mandated net worth and cash liquidity requirements.

As you decide whether you wish to open an Allegra Marketing franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community.

How Do You Open an Allegra Marketing Franchise?

Like many franchise opportunities, you need first to submit an inquiry with the company. If you are chosen to interview, you may hear from a franchise representative to discuss steps moving forward. Since Allegra Marketing offers different franchising opportunities, the franchise representative will outline the opportunities for you and advise you accordingly on which one suits you best. 

After initial interviews, you may be required to provide several personal documents and proof of finances. If your documents are in line with what is needed, you may soon sign an agreement contract with Allegra Marketing as a franchisee.

After you and your employees satisfactorily finish the mandatory courses that the company offers, you will be assigned a professional franchise representative to help you as you pick a site location and begin your pre-opening plans. 

Find Your Perfect Franchise

Company Overview

About Allegra Marketing Print Mail

Industry Business Services
Related Categories Printing/Marketing Services, Postal & Business Centers
Founded 1976
Parent Company Alliance Franchise Brands
Leadership Michael Marcantonio, CEO
Corporate Address 47585 Galleon Dr.
Plymouth, MI 48170
Social Facebook, Twitter, LinkedIn, YouTube

Business Overview

Franchising Since 1977 (47 years)
# of employees at HQ 105
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Canada, Mexico

# of Units 239 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Allegra Marketing Print Mail franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$129,451 - $456,751
Net Worth Requirement Information Circle
$250,000 - $400,000
Cash Requirement Information Circle
$150,000 - $250,000
Veteran Incentives Information Circle
25% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
20 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Allegra Marketing Print Mail has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 80 hours
Classroom Training 100 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 4
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Allegra Marketing Print Mail landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Allegra Marketing Print Mail ranked on other franchise lists? Find out below.

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Printing, marketing, direct mail, signs, promotional products

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022