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- 2023 Franchise 500 Rank
#392 Ranked #428 last year
- Initial investment
$128K - $411K
- Units as of 2022
246 14% over 3 years
Allegra Marketing offers graphic design, marketing consultation services, mailing, print, and sales promotion to any business or institution. The company was founded in 1976 and began franchising in 1977. Though it started in Michigan, Allegra Marketing now operates all over the U.S. and Canada. The company has over 200 locations in the U.S. and over 60 territories in Canada.
As an Allegra Marketing franchisee, you'll help mid-scale businesses, non-profits organizations, and institutions in multiple sectors such as:
Marketing and business communication services
Printing and mailing
Direct mail advertising
Why May You Want to Open an Allegra Marketing Franchise?
By operating an Allegra Marketing franchise, you may get to help businesses achieve their goals and maximize their profits.
Franchisees appreciate the immense effort that the representatives at Allegra Marketing put into ensuring your franchise's training. Before you launch, it is mandatory to attend several courses that teach you how to market yourself to clients, operate your franchise, and how to maximize your potential as a franchisee. These helpful techniques do not stop when you open your franchise; you are offered ongoing support and marketing expertise throughout the lifespan of your franchise.
What Might Make Allegra Marketing a Good Choice?
Though Allegra Marketing doesn't offer direct financial assistance, they do have affiliations with third-party financing companies that may grant you aid to cover equipment, inventory, accounts receivable subsidiary, payroll, or franchise fee. They also offer a significant discount off the franchise fee for veterans.
In order to be part of the Allegra Marketing team, you should make sure you’re financially ready for an initial investment and potential startup fees. You’ll want to make sure you have enough capital available to cover potential fees as well, which will include royalty percentages and fees, as well as advertisement fees. You will also need to hit the company mandated net worth and cash liquidity requirements.
As you decide whether you wish to open an Allegra Marketing franchise, make sure you take time to explore the opportunity. Research the brand and your local area to see if a franchise would do well in your community.
How Do You Open an Allegra Marketing Franchise?
Like many franchise opportunities, you need first to submit an inquiry with the company. If you are chosen to interview, you may hear from a franchise representative to discuss steps moving forward. Since Allegra Marketing offers different franchising opportunities, the franchise representative will outline the opportunities for you and advise you accordingly on which one suits you best.
After initial interviews, you may be required to provide several personal documents and proof of finances. If your documents are in line with what is needed, you may soon sign an agreement contract with Allegra Marketing as a franchisee.
After you and your employees satisfactorily finish the mandatory courses that the company offers, you will be assigned a professional franchise representative to help you as you pick a site location and begin your pre-opening plans.
About Allegra Marketing Print Mail
- Business Services
- Related Categories
- Printing/Marketing Services, Postal & Business Centers
- Parent Company
- Alliance Franchise Brands
- Michael Marcantonio, CEO
- Corporate Address
47585 Galleon Dr.
Plymouth, MI 48170
- Franchising Since
- 1977 (46 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Canada, Mexico
- # of Units
- 246 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Allegra Marketing Print Mail franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $128,194 - $410,695
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
- $250,000 - $400,000
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
- $100,000 - $250,000
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 25% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 20 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Allegra Marketing Print Mail has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 80 hours
- Classroom Training
- 100 hours
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Allegra Marketing Print Mail? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Allegra Marketing Print Mail landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Allegra Marketing Print Mail ranked on other franchise lists? Find out below.
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