American Freight Furniture, Mattress and Appliance

Furniture, mattresses, and appliances
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2024 Franchise 500 Rank
#406 Ranked #492 last year
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Initial investment
$497K - $943K
Units as of 2023
362 Increase 13.1% over 3 years

Whether a new sofa, mattress, or other type of furniture, we may all love shopping for brands that match our styles, comfort, and budget. American Freight strives to help customers find quality furniture that makes sitting, sleeping, and eating enjoyable.

American Freight was founded in 1994 and operates with the intention to give customers whatever their hearts and homes desire. They may offer deals on mattresses, sofas, dining tables, appliances, and more. Customers might appreciate American Freight’s range of new products and the discounts that help them save. Their flexible ‘take-home today’ payment option is a service that is in place to give customers value for their finances.

American Freight began franchising in 2020 and is seeking to add franchisees to its repertoire. There are over 300 company-owned American Freight locations, which may represent the reach that it has.

Why You May Want To Start An American Freight Franchise?

If you love the adventure of shopping and helping others, then opening an American Freight franchise might be an exciting opportunity for you. American Freight believes that selling the 'best for less' is a rewarding mission and each store strives to give customers the best deals in the market.

Potential franchisees are individuals who can connect with customers and help them find furniture that works for them. Experience working in the retail industry isn’t necessary, but some experience in sales may be highly beneficial. 

Under the American Freight umbrella, franchisees will most likely be expected to run their units efficiently and satisfy customers with brands they may have come to know and love.

What Might Make An American Freight Franchise A Good Choice?

American Freight wants customers to feel as though they are improving their quality of life through the purchases they make. That is why they sell quality items for discounted prices. They believe this has helped them to build a sound reputation among customers.

Between the customer, industry, and strategy, opening an American Freight franchise may offer a more predictable outcome than investing in a completely new brand. 

American Freight’s business model has survived for several decades, which may prove its resilience. Anyone who sits, sleeps, and eats could potentially use American Freight products, which may give franchisees a large sector of customers with which to work.

To be part of the American Freight franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

How To Open An American Freight Franchise

Make sure to research the brand and your local area to see if American Freight would do well in your community. You may want to consider population and competition when doing so. Competition can be healthy, but too much may hinder your location’s growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence. You may want to speak to existing franchisees and ask the American Freight franchising team questions. Ask questions about the "take it home today" program, how to promote locally, and the responsibilities on the sales floor.

If you still want to open an American Freight franchise and are awarded one, American Freight typically offers a great deal of support. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. They also receive hands-on training and continued support after their units have opened.

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Company Overview

About American Freight Furniture, Mattress and Appliance

Industry Retail
Related Categories Furniture & Appliances, Miscellaneous Retail Businesses
Founded 1994
Parent Company Franchise Group Inc.
Leadership Terry McGee, VP of Franchise Development
Corporate Address 109 Innovation Ct., #J
Delaware, OH 43015
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2020 (4 years)
# of employees at HQ 93
Where seeking

This company is offering new franchises throughout the US.

# of Units 362 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a American Freight Furniture, Mattress and Appliance franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$49,900
Initial Investment Information Circle
$496,900 - $942,900
Net Worth Requirement Information Circle
$750,000
Cash Requirement Information Circle
$200,000
Royalty Fee Information Circle
5%
Ad Royalty Fee Information Circle
$7.1K/mo.
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing American Freight Furniture, Mattress and Appliance has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 30 hours
Classroom Training 40 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 10
Are exclusive territories available? Information Circle
Yes
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Franchise 500 Ranking History

Compare where American Freight Furniture, Mattress and Appliance landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022