Auntie Anne's

Auntie Anne's

Soft pretzels
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Franchise 500 2023
2023 Franchise 500 Rank
#199 Ranked #390 last year
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Initial investment
$146K - $524K
Units as of 2022
1,930 1.4% over 3 years

Auntie Anne’s goal in life is to put a hot, golden pretzel in as many hands as possible. In 1988, Auntie Anne Beiler and Jonas Beiler started selling pretzels and lemonade at farmers’ markets in Pennsylvania. The next year, the pair began franchising the idea.

By 1992, the company opened its 100th location. In 2011, Auntie Anne’s partnered with Alex’s Lemonade Stand Foundation to raise money for childhood cancer research. Since then, Auntie Anne’s has added new items to the menu, a mobile app, and catering to the franchise.

There are over 1,000 franchises in the United States to go along with more than 700 international locations.

Why You May Want To Start an Auntie Anne’s Franchise

If you love pretzels and want to share them with others, you could become a franchisee. Any franchisee for Auntie Anne’s generally needs to have a passion for business and be willing to offer top-notch customer service and great hospitality.

Auntie Anne’s prefers franchisees with experience running a restaurant. At a minimum, the company would like franchisees that have business experience. Franchisees also may need people skills, to be connected to the community, and want to give back.

What Might Make an Auntie Anne’s Franchise a Good Choice?

Auntie Anne’s knows that innovation is key to staying ahead of the competition. One thing the company has done is offer multiple venue options. Franchisees can choose to open at an urban street site, a college or university, shopping mall, outlet center, airport, train station, travel plaza, entertainment center, food truck, pop-up store, or commissary location. Another major thing Auntie Anne’s has done is diversify the menu and offer catering. The different venues, menu options, and catering may provide franchisees with varying income streams.

To be part of the Auntie Anne’s team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open an Auntie Anne’s Franchise

As you decide if opening an Auntie Anne’s franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if an Auntie Anne’s franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Auntie Anne’s franchising team questions.

If granted a Auntie Anne’s location, franchisees may receive multiple weeks of training in a classroom setting. The training covers everything from the menu to operations standards and more. Franchisees are also given on-the-job training and may receive additional support from a business consultant. Franchisees will also receive help from the marketing team to implement promotions.

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Company Overview

About Auntie Anne's

Related Categories
Pretzels, Baked Goods
Parent Company
Focus Brands
Alisa Gmelich, Chief Brand Officer
Corporate Address
5620 Glenridge Dr. N.E.
Atlanta, GA 30342

Business Overview

Franchising Since
1989 (2023-1989 years)
# of employees at HQ
Where seeking

This company is offering new franchisees throughout the US.

This company is offering new franchisees in the following international regions: Asia, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico

# of Units
1,930 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Auntie Anne's franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$10,500 - $35,500
Initial Investment Information Circle
$146,050 - $523,500
Net Worth Requirement Information Circle
$300,000 - $580,000
Cash Requirement Information Circle
$120,000 - $260,000
Veteran Incentives Information Circle
$10,500 off standard franchise fee ($35,500)
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
20 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Auntie Anne's has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
24-64 hours
Classroom Training
48 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Auntie Anne's landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022