FREE Franchise Guide!
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$268K - $421K
Units as of 2022
28 Decrease 30% over 3 years

The Barre Code was founded in 2010 by Jillian Lorenz and Ariana Chernin. Their mission was to create a fitness program that accommodates everyone while promoting acceptance and a positive growth environment for women. The Barre Code helps clients become their most effective selves by exceeding their personal fitness limits through three core programs: Barre, Brawl, and Boot camp.

The Barre Code started franchising in 2013 and has since expanded to more than 40 locations in the U.S. The brand has grown to have a community of over 200,000 members. The Barre Code aims to provide a platform where women, members, and franchisees can take the fitness concept and positively impact their lives and those around them. Whether you're a beginner or a seasoned fitness guru, The Barre Code will always seek to find the right class for you.

Why You May Want to Start a The Barre Code Franchise

As a franchisee, the corporate team at The Barre Code will help you pick a studio space and provide you with all the studio design services to ensure your new center aligns with the brand. Additionally, you will receive new routines, custom playlists, promotional materials, and social media graphics every month to help you grow your The Barre Code studio and create a stable and potentially growing customer base.

While your business is taking shape, The Barre Code team will help install your equipment, signage, and music systems. Your lead trainers will also receive an intensive multi-week training program, and The Barre Code will support your marketing team in their promotional efforts for the launch of your new fitness studio.

What Might Make a The Barre Code Franchise a Good Choice?

To be part of The Barre Code team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and renewal fees. Franchisees will also need to meet the franchise's set net worth and liquid capital requirements.

The Barre Code has partnered with third party financial lenders that can help cover the costs of the franchise fee, startup, equipment, inventory, and payroll.

How To Open a Barre Code Franchise

The first phase in your journey to become a The Barre Code franchisee is the discovery phase. Here, you will submit an inquiry form. Next, a representative may contact you to brief you on the franchise's brand, operations, marketing, and real estate. If you are a good fit for the franchise, you will complete the official franchise application before participating in a franchising webinar.

The next step is attending the virtual discovery day, where you will learn about your business's day-to-day operations, how to market your business effectively, and how to create a loyal membership following. At this stage, the head team and current franchisees will be open to answering any questions you may have.

The final steps involve signing the franchise agreement, recruiting and training your team, and at last, launching your new The Barre Code franchise. 

Find Your Perfect Franchise

Company Overview

About The Barre Code

Industry Health & Wellness
Related Categories Barre Fitness, Fitness
Founded 2010
Parent Company BCB Fit LLC
Leadership Jillian Lorenz, Cofounder & Co-CEO
Corporate Address 106 E. Liberty St., #310
Ann Arbor, MI 48104
Social Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 2013 (11 years)
# of employees at HQ 29
Where seeking

This company is offering new franchises throughout the US.

# of Units 28 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a The Barre Code franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$268,230 - $420,704
Net Worth Requirement Information Circle
$400,000 - $420,000
Cash Requirement Information Circle
$150,000 - $225,000
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing The Barre Code has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 92 hours
Classroom Training 209 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 1-2
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where The Barre Code landed on this year's Franchise 500 Ranking versus previous years.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to The Barre Code.

XP League

Youth esports leagues

Pure Barre

Barre fitness classes and apparel

Hydrogen Fitness

Luxury fitness clubs

Hydrogen Fitness

Luxury fitness clubs

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


20 Interesting Facts You Should Know About Chick-fil-A

The first-ever Chick-fil-A opened in 1967 in Atlanta's Greenbriar Mall. A chicken sandwich sold for 59 cents and the restaurant was only 384 square feet — roughly the size of a two-car garage.


A D.C. Federal Court Declined to Rule on a Challenge to the Joint Employer Rule. Here's What This Update Means for the Franchise Industry.

The U.S. Court of Appeals for the D.C. Circuit has postponed hearing a case on the National Labor Relations Board's expanded Joint Employer Rule. The court will wait for a Texas federal court to rule first.


Own a Franchise in the Billion-Dollar eSports Industry!

Learn how to get involved in the exciting and lucrative eSports community. XP League is the premier coach-led youth esports league and first-to-market youth esports franchise in North America with 50+ locations spanning across the US and Canada.


Location Matters — How to Select the Right Place For Your Business to Succeed

An inferior location may be less expensive in the short term, but will cost more in marketing costs and when it's time to sell. Franchisors offer real estate knowledge and relationships to help their franchisees get the best possible location at the best possible price, giving them the best possible start.


Put Your Design Skills to Work with a Decorating Den Interiors Franchise!

Discover the top benefits of owning a Decorating Den Interiors franchise, from extensive supplier access and supportive community to low overhead costs, perfect for creative entrepreneurs.


This Franchise Type is the Perfect Blend of Flexibility and Profitability for Aspiring Entrepreneurs

Explore mobile franchising: a flexible, cost-effective business model offering diverse opportunities across industries with potential for high growth and direct customer engagement.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022