2024 Franchise 500 Rank
#328 Ranked #344 last year
See the Full List
Initial investment
$28K - $94K
Units as of 2023
229 Increase 64.7% over 3 years

Since 2008, the Destination Athlete franchise program has been helping entrepreneurs to offer youth athletic teams from schools and colleges resources to thrive. Destination Athlete is a one-stop-shop for everything an athletics team may need, including fundraising, apparel, performance solutions, and equipment.

If you're passionate about helping others to achieve their dreams, particularly through sports, then this may be the franchise for you. Destination Athlete looks for entrepreneurs that have a relationship with local schools or varsity league teams around the U.S. They may offer you the opportunity to open a Destination Athlete franchise soccer store in New Jersey or sell baseball gear in Washington, D.C., among many others.

Why You May Want to Start a Destination Athlete Franchise

Many millions of dollars are spent on U.S. school-age children that play sports. As a Destination Athlete franchisee, you'll be overseeing a market area that may include one or several counties in your state.

Franchise owners may provide one-on-one service for youth athletic teams by creating an online store. You'll be able to provide apparel and sports equipment stores to school and varsity sports teams, setting up convenient, direct, and streamlined orders for each student or their parents.

Exclusive marketing rights for a franchisee cover entire counties or regions, potentially making you the sole representative in a wide market area. Destination Athlete assists with national and regional advertising, ad templates, SEO and social media, web development, email marketing, and a loyalty program through its app, among much else.

What Might Make a Destination Athlete Franchise a Good Choice?

Using innovative technology and community networking, Destination Athlete focuses on developing the complete athlete through its products, services, and support. From training to trophies, this is a business model that aspires to create legends in meaningful community sports around the country.

Through this proven system, and with the use of comprehensive tools, this franchise embodies the commitment and passion of helping young high school and college athletes achieve their optimal destinations.

The franchise has a proven home-based and low-cost business model that may allow for flexibility. As you grow and expand your youth-oriented sports enterprise, you may also benefit from excellent training, a robust vendor network, and nationwide brand support.

How to Open a Destination Athlete Franchise

To be part of the Destination Athlete team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should also prepare yourself for ongoing fees that will include advertising fees and royalty fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Destination Athlete will provide site selection, online support with a franchisee platform, and the Destination Athlete franchise reviews you need to establish your business. 

During the process, take advantage of opportunities to speak to existing franchisees and ask questions directed to the Destination Athlete team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Destination Athlete franchise. This company's goal is to help you keep your eye on the ball and kick off your business. 

Find Your Perfect Franchise

Company Overview

About Destination Athlete

Industry Recreation
Related Categories Sports Equipment & Apparel, Children's Fitness Programs, Miscellaneous Health Services, Miscellaneous Personal-Care Businesses, Miscellaneous Recreation Businesses, Apparel & Accessories, Miscellaneous Services, Sports
Founded 2008
Leadership Doug Dickison, Founder & Chairman
Corporate Address 104 Main St.
Lebanon, NJ 08833
Social Facebook, LinkedIn, Instagram, YouTube
Sponsored Content

More from Destination Athlete

Join Destination Athlete®

Leader in the Team Sports Market

Franchie 500 badge

Since 2008, the purpose of Destination Athlete® has been Building Better Communities Through Athletes®.

We exist to help athletic teams get to their personal destination by providing a one-stop resource with everything a team needs in order to thrive and succeed. Specializing in four key areas: Equipment, Apparel, Fundraising and Performance.

At Destination Athlete®, we are fully committed to providing the best resources, products and services for athletes throughout the country and making sure our customers are 100% satisfied.

Lacross Team

Why Team Sports?

Spent annually on youth sports
US school age kis play sports
Growth since 2010

The Many Reasons to Own A Destination Athlete® Franchise

We have franchised our innovative business model so that other sports enthusiasts like yourself can get involved on a local level and benefit from our success as a national brand.

  • Low cost home-based opportunity
  • Flexible part-time or full-time business
  • Exclusive Protected Territory
  • National Brand Support
  • Connection to Local Community
Cheerleading Team

Ideal Candidate

  • Enjoys and are passionate about sports and helping others achieve their goals
  • Has relationships with local sports leagues or school athletics
  • Love to find solutions for team moms/dads, school coaches, league commissioners, etc.
  • Wants to provide exceptional one-on-one customer service for your clients
  • Wants flexible, turnkey operation that enables you to make your own schedule

Veteran Opportunities

Operation Athlete

Listen to What Our Franchisees Have to Say

Industry Recognition

We view ourselves as the most thoughtful company in the athletic community taking care of sports teams with our comprehensive holistic solutions and world-class service. Everything Team, Everything Better™

Recognition Badges

Business Overview

Franchising Since 2008 (16 years)
# of employees at HQ 10
Where seeking

This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, West Virginia, Wyoming

# of Units 229 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Destination Athlete franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$20,000 - $50,000
Initial Investment Information Circle
$28,300 - $93,610
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
15% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Destination Athlete offers in-house financing to cover the following: franchise fee
Third Party Financing Destination Athlete has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 80+ hours
Classroom Training 40+ hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 1-3
Are exclusive territories available? Information Circle

Franchise 500 Ranking History

Compare where Destination Athlete landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Destination Athlete ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


For Small Business Week, President Biden Sided With Labor Bosses Over More Than 5,300 Franchise Owners

With the president's veto of a bipartisan Congressional Review Act (CRA) resolution that would have overturned the expansion of the joint employer rule, the Biden Administration showed that it cares more about special interests than small business owners.


McDonald's Introduces a New Dessert Inspired By 'Grandmacore' Trend

McDonald's will launch the "Grandma McFlurry," a limited-time dessert blending syrup, vanilla ice cream and candy pieces, as a tribute to comforting grandmotherly treats — and a nod to a TikTok trend.


The Role and Responsibilities of a Franchisee, Defined

The Yin to the Franchisor's Yang, franchisees are essential to the functionality of the business model.


The Basics of Buying a Franchise

Are you thinking about buying a franchise? We've got all the information you need to help you decide whether franchising is right for you.


Am I a Good Franchise Candidate?

Not everyone is franchise material.


How to Read a Franchise Disclosure Document

A Franchise Disclosure Document, with its piles of legalese, can be daunting. Here's how to read between the lines.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022