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2024 Franchise 500 Rank
#414 Not ranked last year
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Initial investment
$34K - $43K
Units as of 2023
119 Decrease 8% over 3 years

Discovery Map is a free illustrated map franchise with more than 100 maps in publication across the U.S., Canada, and Puerto Rico. Established in 1974 and franchising since 1993, the company has dedicated its work to highlighting the best places for tourists—and residents—to eat, take selfies, partake in cultural experiences, and do business. 

An ideal Discovery Map franchisee is outgoing, ambitious, detail-oriented, and knows their local territory. Franchisees make their money by selling advertisements that are printed alongside the Discovery Map. Franchisees need to create good community relationships with local businesses to sell ads and distribute the final product. 

Why Should You Open a Discovery Map Franchise?

Discovery Map is honest about its previous business practices. The brand knows it has made mistakes along the way and understands the pitfalls of its business. To counteract this, executives came up with solutions to improve its business model and persevere. 

In recent years,, Discovery Map has been ranked in Entrepreneur's Franchise 500 based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Discovery Map gives franchisees the power to operate a fun and creative business while providing the tools and resources to operate. Franchisees will go through classroom training to learn the brand's business model. At these trainings, franchisees may learn marketing and sales strategies, business planning, management, and an overview of the publication process.

What Might Make a Discovery Map Franchise a Good Choice?

Together with Discovery Map, franchisees will look at the desired area's population, tourism economy, competition, and visitor demographics to determine if an area is a possible location for a Discovery Map site. Since Discovery Map is a tourism franchise, franchisees need to be in an excellent location to take advantage of the specific demographic.

The company is aware of the move to go digital. Customers can tour an area guided by one of Discovery Map's audio journeys or download the Discovery Map WebMap. By going digital, people can enjoy the map from their phones. These innovations help to keep the business modern, relevant, and cost-effective. 

Startup costs are necessary, along with a franchise fee. If franchisees sign a contract with Discovery Map, a franchise agreement is good for ten years, with options to renew every five years. There is also a royalty fee and an advertising fee. These fees may be on top of regular business operating costs. 

How Do You Start a Discovery Map Franchise?

To start the process of becoming a franchisee, it is a good idea to talk to your financial planner and lawyer to be as prepared as possible. Franchisees may need to take a sales aptitude test to evaluate their strengths and weaknesses regarding Discovery Map's franchise standards. 

If franchisees pass the aptitude test, the company may invite them to attend a discovery day at Discovery Map headquarters in Waitsfield, Vermont. Becoming a Discovery Map franchisee may allow you the freedom to see new places and spend more time with your family and friends, as it offers absentee, part-time, and home-based ownership options. 

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Company Overview

About Discovery Map

Industry Business Services
Related Categories Advertising Services
Founded 1974
Parent Company Discovery Map Int'l.
Leadership Peter Hans, President
Corporate Address P.O. Box 726
Waitsfield, VT 05673
Social Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since 1993 (31 years)
# of employees at HQ 6
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 119 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Discovery Map franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$25,000
Initial Investment Information Circle
$34,300 - $43,200
Veteran Incentives Information Circle
20% off franchise fee
Royalty Fee Information Circle
10%
Ad Royalty Fee Information Circle
to 1%
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Discovery Map has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 8-16 hours
Classroom Training 20-28 hours
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Online Support
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
Social Media
SEO
Website Development

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Yes
Can this franchise be run part time? Information Circle
Yes
Are exclusive territories available? Information Circle
Yes
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Franchise 500 Ranking History

Compare where Discovery Map landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022