- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$175K - $322K
- Units as of 2022
5 66.7% over 3 years
Whether it’s an early morning breakfast or a late-night snack, Doughnuttery has been serving classic American pastries since 2012. Since opening the doors to their first location in New York City, Doughnuttery has expanded its fresh and flavorful offerings to several locations across the United States.
Doughnuttery wishes to become a staple in satisfying parties or filling the cravings of anyone with a doughnut-sized hole in their stomach. It believes it offers mouth-watering mini-doughnuts offered in a wide range of sugar flavors.
Doughnuttery began franchising in 2018 and is actively seeking to expand its reach even further.
Why You May Want to Start a Doughnuttery Franchise
If you’re a consumer of one of the billions of doughnuts made in the U.S. every year, then opening a Doughnuttery franchise may be a good fit for you. Ideal franchisees also boast strong leadership skills and the ability to communicate and connect with customers. Although no prior culinary management experience is required, franchisees motivated to treat the customer’s senses are urged to apply.
Doughnuttery may welcome any entrepreneur, business professional, military veteran, or existing franchisee to help the company continue to succeed. Franchisees may find themselves working with a simple operating model that supports three potential avenues to make money: in-shop sales, delivery, and catering.
Moreover, franchise locations are offered in single and multi-unit varieties, which could feature flexible location criteria.
What Might Make a Doughnuttery Franchise a Good Choice?
Boasting more than 100 flavor possibilities, Doughnuttery may have become known for its many uniquely tasting mini-doughnuts that are always served hot and fresh. Customers can mix-and-match doughnuts and sugars made from high-quality local and exotic ingredients before pairing their creations with a variety of dipping sauces, as well as hot and cold beverages.
The difference between Doughnuttery and other doughnut shops may not end there, however. Although catering is offered, customers can experience the doughnuts made right before their eyes, as the entertaining and sensory process may make other doughnut shops dull by comparison.
How to Open a Doughnuttery Franchise
To be part of the Doughnuttery franchise team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Doughnuttery franchising team questions.
If your franchise is approved and the franchise agreement is signed, training will commence. A comprehensive operating training manual is provided in addition to initial training at Doughnuttery headquarters in New York City, with on-site training at your location optional.
It may be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a Doughnuttery franchise.
- Related Categories
- Doughnuts, Miscellaneous Baked Goods, Breakfast/Brunch Restaurants
- Parent Company
- Doughnuttery Franchise LLC
- Evan Feldman, CEO
- Corporate Address
425 W. 15th
New York, NY 10011
- Franchising Since
- 2018 (2023-2018 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Canada, South America, Mexico
- # of Units
- 5 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a Doughnuttery franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $175,400 - $321,700
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 10% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Doughnuttery has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 22 hours
- Classroom Training
- 20 hours
- Ongoing Support
NewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite Selection
- Marketing Support
Co-op AdvertisingAd TemplatesSocial MediaSEOWebsite DevelopmentEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Doughnuttery? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Doughnuttery landed on this year's Franchise 500 Ranking versus previous years.
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