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2024 Franchise 500 Rank
#368 Not ranked last year
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Initial investment
$425K - $686K
Units as of 2023
29 Increase 163.6% over 3 years

Hammer & Nails offers grooming services for the modern man. Based in Folsom, California, the business started operations in 2013 and began franchising two years later. 

A Hammer & Nails franchise is expected to provide a comprehensive service. A Hammer & Nails location may just be a hairdressing salon, as it could offer nails, skincare, and foot care to go along with its typical hair care. 

There are several Hammer & Nails franchises located throughout the United States. Hammer & Nails is seeking to expand its reach even further.

Why You May Want to Start a Hammer & Nails Franchise

You may not need specific qualifications or experience to open a Hammer & Nails franchise. The company allows for absentee ownership, so you may be able to hire the people you need to run your business and relax knowing that your franchise is in good hands. However, Hammer & Nails asks that their franchisees show the willingness and ability to follow their proven business model. Franchisees should also be leaders who can mentor their staff and show strong customer service skills.

Hammer & Nails franchise agreements typically run for ten years. You may be able to renew your franchise if you meet the Hammer & Nails team’s qualifications. 

What Might Make a Hammer & Nails Franchise a Good Choice?

Hammer & Nails prides itself on pampering its clients. The company calls its salons “Man cave Nirvana” because, once inside, the client is expected to be treated as king. Your Hammer & Nails franchise may offer gift cards, monthly memberships, private label products, and group sales. This may result in a variety of streams with which you can add to your repertoire. 

Because repeat business and referrals form an important source of income, you will seek to ensure that your client receives the personal treatment they expect. You will be responsible for upholding the client-orientated philosophy that may distinguish Hammer & Nails from competitors.

To be part of the Hammer & Nails team, you should make sure that you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements. 

How To Open a Hammer & Nails Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Hammer & Nails franchising team questions.

Men’s grooming is a competitive business. You should make sure that there is room for a Hammer & Nails franchise in your chosen area. Check out the competition, particularly regarding their pricing and services. You should also make sure that you can find the help you need; from front desk check-ins to certified technicians, you will need skilled workers. To operate a franchise, you will need multiple employees.

Hammer & Nails may furnish your premises a short while after you are awarded a franchise. The training that Hammer & Nails offers may be comprehensive. The company makes sure that its support network is available to help franchisees with any situation. Hammer & Nails staff may accompany you during your first week in your new Hammer & Nails franchise.

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Company Overview

About Hammer & Nails

Industry Personal-Care Businesses
Related Categories Hair Care, Miscellaneous Personal-Care Businesses, Miscellaneous Services, Salon & Spa Services
Founded 2013
Parent Company The Hammer & Nails Salon Group LLC
Leadership Aaron Meyers, CEO
Corporate Address 101 Parkshore Dr., #100
Folsom, CA 95630
Social Facebook, LinkedIn, Instagram

Business Overview

Franchising Since 2015 (9 years)
# of employees at HQ 32
Where seeking

This company is offering new franchises throughout the US.

# of Units 29 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Hammer & Nails franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$425,205 - $686,200
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Hammer & Nails has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 120 hours
Classroom Training 24 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 6-12
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Hammer & Nails landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Updated: December 12th, 2022