Magnolia Bakery

The story of Magnolia Bakery begins in 1996, on a quiet cobblestone corner in New York City’s West Village — with a simple goal: create a neighborhood bakery that made people feel something.

What started as a small shop quickly became a global phenomenon. Our Red Velvet Cupcakes became iconic. Our fresh, house-made Banana Pudding sparked lines around the block. Locals came daily. Visitors made Magnolia Bakery a must-stop destination. A bakery built on warmth, craft, and joy became part of the cultural fabric of New York.

As demand grew, we knew our mission was bigger than one neighborhood. So we opened the cupboards and began sharing our recipes and our spirit with new communities near and far — helping people celebrate birthdays, milestones, holidays, and everyday moments that deserve something sweet.

Today, Magnolia Bakery continues to expand across the U.S. and around the world, but the heart of our brand remains unchanged:

We open early and close late.
We believe a dollop of buttercream makes everything better.
And we exist for one simple reason:

To make today sweeter than yesterday.

For entrepreneurs who believe in building something extraordinary - one cupcake, one customer, one community at a time - Magnolia Bakery is more than a business opportunity. It’s a legacy you get to grow.

Why Open a Magnolia Bakery Franchise?

Magnolia Bakery is more than a neighborhood bakery. It’s an established brand with a global following and a legacy built on care, quality and a little confectionary magic.

For the first time, we are opening our doors to franchise ownership in the U.S., 30 years after we opened our first store on Bleecker Street.

In a fast-growing dessert industry, we lead with a loyal following, best-in-class product, and a trusted name known globally. And yet, something about our brand still feels local, familiar, and personal. As we expand, we’re looking for franchise owners who share that mission and see the extraordinary everyday.

Be among the first to bring Magnolia Bakery to your neighborhood!

• Beloved brand known for Banana Pudding and classic American desserts

• $4,459,911 Average Gross Revenues*

• Flexible and scalable store formats from 800-2,000 sq ft

• Pop culture icon featured on Sex and the City, SNL, and more.

• Opportunities in every state!

*Average Gross Revenues of 10 company-owned Magnolia Bakeries that were in operation during the entire 2024 calendar year. See Item 19 of our April 29, 2025 Franchise Disclosure Document for a definition of Gross Revenues and for further information.