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Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$161K - $306K
Units as of 2021
82 Increase 3.8% over 3 years

Mainstream Boutique is a high-fashion, smart-cost retail and franchise concept offering uniquely designed clothing, accessories, and giftware in several states around the U.S. 

The founder of the brand is former Los Angeles-based garment buyer, merchandiser, and planner Marie DeNicola. She turned her back on the corporate scene to follow her husband to Minnesota and launched her very first shop in 1991. Inspired by a 1995 Oprah guesting, DeNicola opened her business to franchisees in 1998. There are now over 70 Mainstream Boutique locations spread out across the United States.

If you love fashion, people, and doing business, a Mainstream Boutique franchise could be the perfect launching pad to the life of your dreams. Besides its innovative yet practical designs, the brand is also known for its genuine goal to expand.

Why You May Want to Start a Mainstream Boutique Franchise

Opening a Mainstream Boutique may come with several benefits. This may include access to the brand’s seasoned buying team and its exclusive product line, “Mac and Me.” Thanks to the franchise’s extensive vendor and supplier partnerships, you may also get buying power that allows you to run your business to the best of your ability.

Mainstream Boutique has been in business for over three decades. With its reliable infrastructure and business model, many franchisees bank on its staying power in the marketplace. They may even leverage it for their location's growth. 

What Might Make a Mainstream Boutique Franchise a Good Choice?

Mainstream Boutique typically offers franchisees three-tiered advertising, marketing support, SEO, and web development.

To be part of the Mainstream Boutique team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. 

Are you considering financing? The franchisor’s relationships with many third-party sources may be able to help you cover certain startup costs, including the franchise fee, startup costs, equipment, inventory, and payroll.

How to Open a Mainstream Boutique Franchise

To get started with Mainstream Boutique, do your market research. You should make sure you have access to the target audience in your location and that your area isn't too saturated. If you like what you find, the company may invite you to company headquarters in Minneapolis, Minnesota for discovery day. Here you will usually meet with the franchise support director and the rest of the team. 

This may be a time to learn more about the company and decide if it's an opportunity you’re looking for. You may also find it beneficial to speak to existing franchisees and members of the Mainstream Boutique team about their experiences. 

You may qualify to open a Mainstream Boutique franchise, and you can get started with an initial investment. They'll be with you all the way until you are ready to operate your franchise with confidence. With a Mainstream Boutique franchise, you can help celebrate the women of the world through fashion.

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Company Overview

About Mainstream Boutique

Industry Retail
Related Categories Apparel & Accessories
Founded 1991
Parent Company Mainstream Fashions Franchising Inc.
Leadership Corey DeNicola, CEO
Corporate Address 7900 International Dr., #515
Minneapolis, MN 55425
Social Facebook, Instagram

Business Overview

Franchising Since 1998 (26 years)
# of employees at HQ 21
Where seeking

This company is offering new franchises in the following US states: Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming

# of Units 82 (as of 2021)

Information for Franchisees

Here's what you need to know if you're interested in opening a Mainstream Boutique franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$160,800 - $306,350
Net Worth Requirement Information Circle
Veteran Incentives Information Circle
10% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Mainstream Boutique has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 10 hours
Classroom Training 38 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? Yes
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Mainstream Boutique landed on this year's Franchise 500 Ranking versus previous years.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022