- 2023 Franchise 500 Rank
#399 Ranked #367 last year
- Initial investment
$615K - $927K
- Units as of 2022
1,103 5% over 3 years
Massage Envy is a wellness franchise with over 1,100 locations across the United States. Since 2002, it has provided whole-body wellness practices to keep thousands of bodies working and feeling good. Massage Envy offers therapeutic massages, facials, and stretches in a relaxed, spa-like setting.
The company employs about 35,000 licensed massage therapists and estheticians in franchised locations, taking care of over one million Massage Envy customers. You and your highly experienced team will provide personalized experiences using curated products to complement your clients' experiences.
Why You May Want to Start a Massage Envy Franchise
Their massage and stretch sessions typically use percussion technology to target problem areas in order to relieve sore spots quickly. When clients go in for a facial, they can usually choose special acne and back treatments along with customized facial treatments. This may leave their skin feeling brand new. Massage Envy was one of the first to hit the whole-body wellness scene and may be a great choice for people needing a day of self-care.
Massage Envy has a large national member base that starts with a self-care movement. Because of its large membership, the business may offer a large clientele with persistent bookings. As one of the most well-known and largest massage franchises, it is a company that has worked to perfect its services for years.
What Might Make a Massage Envy a Good Choice?
To be part of the Massage Envy team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. Massage Envy usually participates in a national financing fund. If you're having trouble covering startup costs on your own, Massage Envy may be able to set you up with third-parties to help you out.
To ensure each Massage Envy franchise performs up to corporate standards, they generally provide online training and webinars, and professional recruitment services. You may receive anywhere from dozens of hours of on-the-job training to go along with classroom training.
How To Start Your Massage Envy Franchise
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. This includes speaking to current Massage Envy franchisees.
To start a Massage Envy franchise, you may want to request more information about the opportunity. A representative from franchise development might contact you to discuss the next steps and start the discovery process.
If you sign on as a Massage Envy franchisee, a dedicated franchise development team typically supports you in your new journey. They might assist you with real estate selection, sales and field support, and more. When you can run a clinic that makes people feel good, you, in turn, may feel even better. Massage Envy has a business model that typically brings satisfaction, but it is also passionate about wellness.
About Massage Envy
- Personal-Care Businesses
- Related Categories
- Massage & Spa Services, Miscellaneous Health Services, Salon & Spa Services, Health & Wellness
- Parent Company
- Roark Capital
- Beth Stiller, CEO
- Corporate Address
14350 N. 87th St., #200
Scottsdale, AZ 85260
- Franchising Since
- 2003 (2023-2003 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
- # of Units
- 1,103 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a Massage Envy franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $614,850 - $927,000
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- $9,000 off first-unit franchise fee; $7,000 off franchise fee for subsequent units
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Massage Envy has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 10 days
- Classroom Training
- 38 hours
- Ongoing Support
Purchasing Co-opsNewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresField OperationsSite SelectionProprietary SoftwareFranchisee Intranet Platform
- Marketing Support
Ad TemplatesNational MediaRegional AdvertisingSocial MediaSEOEmail Marketing
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Massage Envy? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Massage Envy landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Massage Envy ranked on other franchise lists? Find out below.
Ranked #399 in 2023
Entrepreneur’s 44th annual Franchise 500® ranking shines a light on the unique challenges and changes that have shaped the franchise industry over the last year—and how franchisors have adapted and evolved to meet them.
Ranked #111 in 2022
Our ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees.
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