Massage Envy logo
Therapeutic massage, hot stone massage, stretch therapy, facial and skin care services

Investment

$695,870

Initial Franchise Fee

$45,000

Units

993

Growth Rate

-8%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2002
Franchising Since 2003
Parent Company
Leadership Todd Schrader, CEO
# of Employees at HQ 164

Units and Growth Chart

About Massage Envy

Massage Envy is a wellness franchise with hundreds of locations across the United States. Since 2002, it has provided whole-body wellness practices to keep thousands of bodies working and feeling good. Massage Envy offers therapeutic massages, facials, and stretches in a relaxed, spa-like setting.

The company employs about 35,000 licensed massage therapists and estheticians in franchised locations, taking care of over one million Massage Envy customers. You and your highly experienced team will provide personalized experiences using curated products to complement your clients' experiences. 

Why You May Want to Start a Massage Envy Franchise

Their massage and stretch sessions typically use percussion technology to target problem areas in order to relieve sore spots quickly. When clients go in for a facial, they can usually choose special acne and back treatments along with customized facial treatments. This may leave their skin feeling brand new. Massage Envy was one of the first to hit the whole-body wellness scene and may be a great choice for people needing a day of self-care.

Massage Envy has a large national member base that starts with a self-care movement. Because of its large membership, the business may offer a large clientele with persistent bookings. As one of the most well-known and largest massage franchises, it is a company that has worked to perfect its services for years.

What Might Make a Massage Envy a Good Choice?

To be part of the Massage Envy team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. Massage Envy usually participates in a national financing fund. If you're having trouble covering startup costs on your own, Massage Envy may be able to set you up with third-parties to help you out.

To ensure each Massage Envy franchise performs up to corporate standards, they generally provide online training and webinars, and professional recruitment services. You may receive anywhere from dozens of hours of on-the-job training to go along with classroom training.

How To Start Your Massage Envy Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. This includes speaking to current Massage Envy franchisees. 

To start a Massage Envy franchise, you may want to request more information about the opportunity. A representative from franchise development might contact you to discuss the next steps and start the discovery process.

If you sign on as a Massage Envy franchisee, a dedicated franchise development team typically supports you in your new journey. They might assist you with real estate selection, sales and field support, and more. When you can run a clinic that makes people feel good, you, in turn, may feel even better. Massage Envy has a business model that typically brings satisfaction, but it is also passionate about wellness.

Investment Details

Initial Franchise Fee $45,000
Initial Investment $695,870 - $1,046,506
Net Worth Requirement $500,000
Cash Requirement $150,000
Royalty Fee 6%
Ad Royalty Fee 2%
Technology Fee $705/mo.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive $9,000 off first-unit franchise fee; $7,000 off franchise fee for subsequent units

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 10 days
Classroom Training 5 days

Ongoing Support

Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 10-15
Are exclusive territories available? Yes

Ranking History

Massage Envy performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Massage Envy ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022