MassageLuXe logo
Therapeutic massage, facials, waxing

Investment

$570,900

Initial Franchise Fee

$42,500

Units

104

Growth Rate

+31.6%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Personal-Care Businesses
Founded 2007
Franchising Since 2008
Parent Company RIR Holdings LLC
Leadership Kristen Pechacek, President & CEO
# of Employees at HQ 23

Units and Growth Chart

About MassageLuXe

Founded in 2008, MassageLuXe is a membership-based spa company. The national company is based in Chesterfield, Missouri, and now has over 80 franchises located throughout the United States. MassageLuXe offers massages, facials, and waxing as more than just a luxury self-care, but as a means of reducing stress, anxiety, and pain while promoting mental health and personal well-being.

MassageLuXe encourages proper hydration and provides filtered water for customers as part of their visit. The company also sells products in their spas so that people can take this care to their home. For MassageLuXe, the spa is a place to help the mind, body, and soul.

Why You May Want to Start a MassageLuXe Franchise

If you like to look at the bigger picture and enrich others’ lives, MassageLuXe could be an excellent franchise to run. Franchisees should have a good work ethic, determination, and a love of new opportunities. Having spa experience isn't necessary; however, some business experience can be highly beneficial. 

Opening a MassageLuXe location may offer a more stable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry. MassageLuXe also gives exclusive territories with their spas to help franchisees grow.

MassageLuXe has been ranked in Entrepreneur's Franchise 500 many times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. 

What Might Make a MassageLuXe Franchise a Good Choice? 

MassageLuXe strives to be more than a place where customers can treat themselves. It is a place that aims to improve quality of life. The company works to educate people on the benefits of massage therapy and routine care and seeks to create a place of purpose, safety, and support. Franchisees are responsible for hiring and training staff and coordinating operations of the business.

To be part of the MassageLuXe team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. 

How To Open a MassageLuXe Franchise

Make sure to research the brand and your local area to see if MassageLuXe would do well in your community. Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the MassageLuXe franchising team questions.

If awarded a franchise, franchisees receive a great deal of support from the MassageLuXe headquarters throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. They also receive hands-on training and continued support after their spa has opened.

Investment Details

Initial Franchise Fee $42,500
Initial Investment $570,900 - $799,000
Net Worth Requirement $350,000
Cash Requirement $150,000
Royalty Fee 5%-6%
Ad Royalty Fee 3.5%
Technology Fee $150/wk.
Term of Agreement 10 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive 20% off first-unit franchise fee

Available Territories

Franchising opportunities available in the following regions

United States

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 72 hours
Classroom Training 8 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 30
Are exclusive territories available? Yes

Ranking History

MassageLuXe performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where MassageLuXe ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022