2024 Franchise 500 Rank
#224 Ranked #181 last year
See the Full List
Initial investment
$265K - $419K
Units as of 2023
650 Increase 15.5% over 3 years

Pure Barre is one of the largest barre brands in the United States as a pioneer in boutique fitness. There are over 600 locations in the United States, as well as a few in Canada. Operated by Xponential Fitness, the franchise strives to continue to grow. To work to do that, they give franchisees opportunities to grow in the fitness industry.

The Pure Barre technique is ideal for individuals looking for a low-impact, high-intensity, full-body workout. Highly-trained instructors lead four different group classes in a 200 square foot studio. These classes cover cardio, strength, balance, and coordination, including a foundations class to introduce new members to the Pure Barre routine comfortably. Clients don’t need to be close to a studio to enjoy the experience since Pure Barre Go is offered for those who wish to access on-demand workouts. 

The company wants franchisees who are passionate about the Pure Barre technique with business savvy. Pure Barre may give your application preference if you already have a connection to the fitness market.

Why You May Want to Start a Pure Barre Franchise

By choosing to start a Pure Barre franchise, you may find yourself taking advantage of an executive business model, building a community, and accessing several franchise opportunities worldwide. Though this franchise opportunity is nationwide, some states have more Pure Barre franchise locations than others.

You may receive comprehensive support from the Pure Barre team throughout the process of opening a franchise, from finding one of the best locations to ongoing sales training, instructor recruitment, and personalized marketing assistance.

What Might Make a Pure Barre Franchise a Good Choice?

To be part of the Pure Barre team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that may include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Ideally, it would help if you spoke with an attorney and financial planner to prepare to open a Pure Barre franchise.

How To Open a Pure Barre Franchise

To start your franchise, you’ll first need to submit a franchise request form. You may then receive the brand's Franchise Disclosure Document and fill out a confidential questionnaire form. Through the Franchise Disclosure Document, you will be able to learn more about the opportunity and the brand. A Pure Barre franchise representative may review your application, and if they approve you as a candidate, a brand manager may call you to discuss the next steps.

As part of your due diligence process, you may want to speak to existing franchisees and ask questions directed to the Pure Barre team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Pure Barre franchise, and you can get started with an initial investment and relevant training.

After a series of validation calls, you’ll meet the corporate team in Irvine, California. You may then be allowed to sign an approval agreement and open up your studio!

Find Your Perfect Franchise

Company Overview

About Pure Barre

Industry Health & Wellness
Related Categories Barre Fitness, Fitness
Founded 2001
Parent Company Xponential Fitness
Leadership Anthony Geisler, CEO
Corporate Address 17877 Von Karman Ave., #100
Irvine, CA 92614
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok
Sponsored Content

More from Pure Barre

Transform yourself and your community as a Pure Barre Franchise Owner

“Franchising allowed me to fulfill my dream of running my own company without the start-up risk and stress.”
Lauren Fike
San Francisco, CA – West Portal

Pure Barre - Many people in a barre class

Why Pure Barre?

Strong National Brand

Not only is Pure Barre the largest barre brand in the world, it is one of the world’s largest franchised fitness brands with more than 620 locations open across North America."

Pure Barre - Group gathering and talking at the Pure Barre check-in counter.

Multiple Revenue Streams

Between barre classes, teacher training and a growing demand for premium active-wear, you have multiple revenue streams available to you as an owner.

Pure Barre - Women laughing and doing a barre class.

Always Innovating

Never willing to settle, Pure Barre is constantly evolving, to ensure we are delivering the best experience for our franchise owners and members worldwide. The Pure Barre member experience in-studio is ever-changing with consistent updates to our class choreography and music, as well as the introduction of new classes and programming.

Pure Barre - Group photo from a class.

Robust Support

From the minute you sign your agreement, we provide extensive support to guide you through all areas of the business including site selection, construction & design, recruitment, sales & marketing support, and on-going training. Throughout the opening process and beyond, we are here to help. Plus, you can tap into our amazing network of passionate franchise owners to learn and grow together. Pure Barre is also owned by Xponential Fitness, the curator of the best brands across each vertical of boutique fitness. With decades of fitness franchising experience to utilize, Pure Barre's team has the resources and industry knowledge to support your success. 

High Investment Return

Pure Barre has the brand strength and proven franchise success to deliver exceptional profit potential.

Liquid: $100,000 | Net Worth: $500,000 | Total Investment: $214,287 - $457,337

Business Overview

Franchising Since 2009 (15 years)
# of employees at HQ 44
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Canada, South America, Mexico

# of Units 650 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Pure Barre franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$265,330 - $418,980
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Pure Barre has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 1 hour
Classroom Training 19 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 9
Are exclusive territories available? Information Circle

Franchise 500 Ranking History

Compare where Pure Barre landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Pure Barre ranked on other franchise lists? Find out below.

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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022