- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$123K - $380K
- Units as of 2022
22 450.0% over 3 years
Pure Green is a nutrition company that provides high-quality cold-pressed juices and smoothies. Pure Green sources the most nutrient-dense superfoods and turns them into healthy, but still tasty, consumable products. Superfood is a marketing term for foods considered to be advantageous to one's health and well-being.
Ross Franklin, a wellness entrepreneur, founded Pure Green and inaugurated the first branch in New York City in October 2014. The company offers various retail products with superfoods as the main ingredient, including handcrafted smoothies, acai bowls, and cold-pressed juices. Pure Green's core business model is making superfoods more accessible to people, both location and taste-wise.
Pure Green began with a few brick-and-mortar retail shops in New York City. The company then expanded into an omnichannel business divided into a wholesale and franchise division. Pure Green claimed to be one of the fastest-growing smoothie and cold-pressed juice companies in the United States.
Why You May Want To Start a Pure Green Franchise
Franklin believes that nutrition is responsible for 80% of optimal health, whereas fitness is responsible for only 20%. If you are a franchisee who also highly regards nutrition, then Pure Green can be a perfect choice.
Being a Pure Green franchisee doesn't mean you will merely offer customers products. You'll also have the chance to educate guests that come into your juice bar about nutrition. Using an app called Beam, you can let guests donate a portion of their purchase to one of several pre-selected charities. These charities are non-profit organizations that are city-specific to the participating Pure Green store's immediate neighborhood.
With a Pure Green franchise, you may provide nutritious products and education to customers and give them the chance to be helpful to their surroundings.
What Might Make a Pure Green Franchise a Good Choice?
Opening a Pure Green franchise may be a good choice for franchisees who aim to build healthier communities using high-quality products.
To be part of the Pure Green team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How To Open a Pure Green Franchise
Apart from investment, the first thing you need to consider carefully is whether a Pure Green franchise would do well in your local area. High-traffic areas with strong anchor tenants, such as high-end fitness centers and health-focused supermarkets, may be ideal locations. Areas near colleges and residential buildings may also be good choices.
As for the support you will receive as a franchisee, Pure Green offers hands-on guidance when you open your first juice bar. Also, you may not need to manufacture the products yourself. Before making any commitment, though, it's best if you prepare some questions for the Pure Green team or other experienced franchisees regarding doubts you may have.
About Pure Green
- Franchising Since
- 2019 (2023-2019 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
- # of Units
- 22 (as of 2022)
Information for Franchisees
Here's what you need to know if you're interested in opening a Pure Green franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $122,950 - $380,400
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Pure Green has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 32 hours
- Classroom Training
- 16 hours
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Pure Green? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Pure Green landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Pure Green ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to Pure Green.
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