2024 Franchise 500 Rank
#93 Ranked #94 last year
See the Full List
Initial investment
$253K - $359K
Units as of 2023
2,334 Decrease 43% over 3 years

Company Overview

About ServiceMaster Restore

Industry Maintenance
Related Categories Restoration Services, Commercial Cleaning, Home Repairs/Handyman Services, Miscellaneous Maintenance Businesses, Cleaning/Restoration
Founded 1929
Parent Company ServiceMaster Brands
Leadership John Tovar, President
Corporate Address 1 Glenlake Pkwy. N.E., #1400
Atlanta, GA 30328
Social Facebook, Twitter, LinkedIn, Instagram, YouTube
Sponsored Content

More from ServiceMaster Restore

Who We Are

Since our founding in 1929, ServiceMaster Restore has committed to the mission of Making Everyday Heroes More Heroic by providing a consistently excellent level of quality to customers throughout North America and beyond. ServiceMaster Restore is at the forefront of every major natural disaster, from hurricanes to wildfires, helping our customers and communities rebuild after catastrophic events. Our commitment to superior customer service has made us a trusted partner with major insurance carriers nationwide.

By the Numbers

We believe in letting the numbers speak of themselves. Here’s a quick look at where ServiceMaster Restore stands:

  • $2.49M* – Average Gross Sales Top Quartile Single-Unit Owners
  • $6.23M* - Average Gross Sales Top Quartile Multi-Unit Owners
  • 65 – Years of Experience
  • 800+ - Locations in 14 Countries
  • $72,500 – Initial Franchise Fee
  • $252,675** Total Investment to Franchise

*Based on annual gross sales during the covered period for 12 months ending December 31, 2022 for ServiceMaster Restore® Ownership Groups, as stated in the 2023 ServiceMaster Restore® Franchise Disclosure Document.

**Total investment to purchase a ServiceMaster Restore may vary according to territory purchased. This cost includes training, technology, insurance, certifications, real estate, and other fees that factor into the opening of a new ServiceMaster Restore location.

Become Part of a Rapid Growth Industry

From extreme weather conditions to aging commercial and residential infrastructure, the restoration industry is estimated to be a $210 billion industry with growth that shows no signs of slowing. Whether its water damage, housefires, or climate disaster events, the need for restoration services steadily increasing, providing the opportunity for entrepreneurs to thrive and make a difference in the lives of others in an industry that weathers economic changes well.

Wondering if the restoration services industry is a good fit for you? While it does help to have some industry-specific experience (and we are always glad to welcome independently owned restoration companies into our network), if you’re a hard-working entrepreneur, you’ll have the opportunity to succeed with ServiceMaster Restore. 

If you’re new to the industry, no worries! Our comprehensive training program, which includes guidance for completing IICRC certifications in each of our areas of service, will make the transition simple and straightforward.

Getting Started

Starting your own ServiceMaster restore franchise is simple with these seven steps:

  1. Start the Conversation. After you complete the inquiry form on our website, a team member will reach out via phone to introduce you to ServiceMaster Restore.
  2. Meet the Brand. Our Franchise Development experts will take a deep dive with you to explore the ServiceMaster Restore band, help you understand the life of a franchisee, and learn more about this franchising opportunity. 
  3. Complete a Request for Consideration. This application will help us better determine if a partnership with ServiceMaster Restore is a good fit for you. Submitting this application is a no-obligation step in your franchising journey.
  4. Meet Our Operations Experts. With the help of our business plan template, you’ll have a conversation with our operations partners to ensure you’re set up for success from the start. 
  5. Sign a Franchise Agreement. Congratulations! You’re officially a ServiceMaster Restore Franchise Owner!
  6. Attend Training. Our comprehensive training program will provide you with all of the tools and information you need to start your ServiceMaster Restore franchise. 
  7. Start Your Business. You’re now ready to go! Our team of experts will be alongside you every step of the way to help you on your journey to success. 

Support for Success

When you make the choice to join the ServiceMaster Restore franchise network, you’re becoming part of an industry leading company that truly cares about your success. We’ve spent decades fine-tuning our business model to give you the best chance at a thriving franchise—and that begins with our best-in-class training. This comprehensive program is available to you from the start of your franchising journey, and covers key topics, including:

  • Technical, Computer, and General Business Management
  • General Business Start-Up Procedures and Office Development
  • Marketing and Sales Strategies
  • Financial and Accounting Skills
  • Production and Technical Skills
  • Claims Management

Between online modules and two weeks of in-person training at our Memphis facility, you’ll lean everything you need to operate a ServiceMaster Restore franchise, including an understanding of water and fire damage restoration, mold remediation, packout best practices, contents, and structural cleaning. Although you aren’t likely to spend much time out in the field, it’s vital that you have a complete understanding of the services your franchise provides. 

A True Partnership

Our commitment to you doesn’t end once you’ve opened your franchise. We invest in our franchisees’ success by providing resources and support designed to help you stay on the cutting edge with:

  • Business Development Consultants who will work with you to grow your brand into a thriving franchise.
  • ServiceMaster Brands University, an online training center with a variety of courses for owners and team members
  • Vendor Partnerships Nationwide to provide you access to state-of-the-art tools, applications, and products designed to streamline operations and improve profitability.
  • A Quality Vendor Program designed to bring added revenue streams to your business.
  • A National Franchise Council of elected ServiceMaster Restore franchisees who ensure the brand reflects the network’s needs.
  • Marketing Support, including website setup, social media strategy, email campaigns, and more.

About the ServiceMaster® Family of Brands

ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal, and bioremediation industries. The company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, and TWO MEN AND A TRUCK®.

Business Overview

Franchising Since 1952 (72 years)
# of employees at HQ 295
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Asia, Europe (Western)

# of Units 2,334 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a ServiceMaster Restore franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$252,675 - $358,810
Net Worth Requirement Information Circle
$250,000 - $350,000
Cash Requirement Information Circle
$150,000 - $200,000
Veteran Incentives Information Circle
20% off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
5 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing ServiceMaster Restore has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training Up to 37 hours
Classroom Training 103-113 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Online Support
Security & Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 3
Are exclusive territories available? Information Circle

Franchise 500 Ranking History

Compare where ServiceMaster Restore landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where ServiceMaster Restore ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


McDonald's Introduces a New Dessert Inspired By 'Grandmacore' Trend

McDonald's will launch the "Grandma McFlurry," a limited-time dessert blending syrup, vanilla ice cream and candy pieces, as a tribute to comforting grandmotherly treats — and a nod to a TikTok trend.


The Role and Responsibilities of a Franchisee, Defined

The Yin to the Franchisor's Yang, franchisees are essential to the functionality of the business model.


The Basics of Buying a Franchise

Are you thinking about buying a franchise? We've got all the information you need to help you decide whether franchising is right for you.


Am I a Good Franchise Candidate?

Not everyone is franchise material.


How to Read a Franchise Disclosure Document

A Franchise Disclosure Document, with its piles of legalese, can be daunting. Here's how to read between the lines.


'Not What Anybody Signed Up For': A Legal Expert Weighs In on the Labor Rule That Could Destroy Franchising

'Entrepreneur' spoke to labor attorney Jim Paretti to unravel the status of each of the legal challenges to the expanded Joint Employer Rule — and find out what comes next.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022