
Town Square
Adult daycare- 2023 Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$847K - $1.4M
- Units as of 2023
-
7 250.0% over 3 years
Company Overview
About Town Square
Industry | Personal-Care Businesses |
---|---|
Related Categories | Senior Care |
Founded | 2018 |
Parent Company | SH Town Square Franchising Inc |
Leadership | Peter Ross, CEO |
Corporate Address |
901 Dulaney Valley Rd., #700 Towson, MD 21204 |
Social | Facebook, LinkedIn, Instagram, YouTube |
More from Town Square

TOWN SQUARE® IS AN INNOVATIVE ADULT DAY CENTER FOR SENIORS THAT RESEMBLES A CLASSIC, MID-CENTURY SMALL TOWN.
Our innovative centers put members at ease and spark memories of the past with a variety of 1950s-themed activity rooms, complete with authentic decor. These spaces have been meticulously designed to create an immersive, nostalgic environment where memories come to the life.

Own an Innovative Adult Day Center as a Town Square Franchisee

Town Square franchisees have a unique opportunity in an underserved market.
As the senior population continues to grow at a rapid pace, the Town Square franchise model offers a unique chance to establish a thriving year-round business with dependable revenue streams and significant scalability potential.
Town Square began as an idea from experienced senior care professionals to fill an untapped franchise niche in the national elder care market and is based on The George G. Glenner Alzheimer’s Family Centers, Inc.® original Town Square® model of care. Now, we’re redefining what adult day care services can offer, and as we expand, we’re looking for franchisees across the country!
Town Square adult day centers provide crucial care services, enriching social engagement, and much-needed support for seniors and their families. And at half the cost of home care, Town Square opens up an affordable and appealing care option to a broader market.
This is your opportunity to make a meaningful difference in your community while enjoying the rewards of business ownership within a swiftly-expanding and highly-profitable industry.

About the Town Square Adult Day Center
- 5,000 - 6,500 square feet
- 8 uniquely-designed, nostalgic activity rooms, called storefronts, and 2 classic facades
- Ability to offer a wide range of essential care services, including physical therapy, showers, haircuts, and much more
- Engage the community with caregiver support services, educational opportunities, and local events
- Opportunity for supplemental revenue

Be a part of the future of senior care with an innovative, exciting concept!
Town Square distinguishes itself as more than just a typical adult day care center. Our larger footprint and distinctive design provide the opportunity for seniors to enjoy diverse programming and receive crucial care services, all conveniently under one roof.
- Enhanced design to create an immersive, nostalgic adult day environment that appeals to seniors—especially those with dementia and other forms of memory loss.
- Adaptive programming focuses on reminiscence and positive experiences and can be modified in real time to meet each members' unique needs.
- Partnership with the George G. Glenner Alzheimer’s Family Centers, pioneers in Alzheimer’s and dementia care, provides more than 55 years of experience in the senior care industry.

Expertise in a Booming Industry
- Enhanced design to create an immersive, nostalgic adult day environment that appeals to seniors—especially those with dementia and other forms of memory loss.
- Adaptive programming focuses on reminiscence and positive experiences and can be modified in real time to meet each members' unique needs.
- Partnership with the George G. Glenner Alzheimer’s Family Centers, pioneers in Alzheimer’s and dementia care, provides more than 55 years of experience in the senior care industry.
- Expert leadership team with over 80 years of combined experience in health care and franchising
Town Square Concept from a Franchisee, Kevin Herman, Multi-Unit Owner in NJ & PA

Outstanding Franchise Opportunity
Town Square Franchising offers comprehensive support to franchisees, including:
- Marketing support, with a national marketing fund, branded website, customizable marketing materials, social media assistance, and more
- Site selection and construction support through a premier, full-service national vendor
- Robust industry-specific training and coaching
- Financial management and planning resources
- Support center coaching calls and on-site training, including pre-opening, operational, and sales and marketing strategy visits
Why Franchise with Town Square, Stacey Lopis, Bergen County, NJ

Business Overview
Franchising Since | 2018 (5 years) |
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# of employees at HQ | 7 |
Where seeking |
This company is offering new franchisees in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming |
# of Units | 7 (as of 2023) |
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Town Square franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
|
$99,500 |
---|---|
Initial Investment
|
$847,224 - $1,387,268 |
Net Worth Requirement
|
$500,000 |
Cash Requirement
|
$300,000 |
Veteran Incentives
|
10% off franchise fee |
Royalty Fee
|
7% |
Ad Royalty Fee
|
1% |
Term of Agreement
|
10 years |
Is franchise term renewable? | Yes |
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
On-The-Job Training | ongoing |
---|---|
Classroom Training | 43 hours |
Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing Support |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
|
Operations
Additional details about running this franchise.
Is absentee ownership allowed? | Yes |
---|---|
Can this franchise be run from home/mobile unit?
|
No |
Can this franchise be run part time?
|
Yes |
Are exclusive territories available?
|
Yes |
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