Hand & Stone Massage and Facial Spa

Where Well-Being Becomes a Business Worth Owning

Hand & Stone Massage and Facial Spa was built on the belief that a luxury wellness routine should be accessible enough for daily life. That same thinking shaped our franchise model designed for consistency, repeat demand, and long-term growth. In 2026, Hand & Stone was named the #1 franchise in the Massage and Spa Services category for Entrepreneur's Franchise 500.

Today, we operate 600+ locations nationwide, with continued expansion across both established metro areas and fast-growing suburban markets.

Growth With Momentum

Hand & Stone has grown steadily, establishing a presence across markets nationwide. The brand was named one of Entrepreneur’s 2025 Fastest-Growing Franchises. We have also built a strong position in skincare, earning recognition as the No. 1 provider of facials in the world on an aggregate basis.

With an average unit volume (AUV) of over $1.4 million, Hand & Stone franchise ownership offers entrepreneurs a clear path to growth and long-term stability.

A Business Built on Routine

At our foundation, we offer our clients a monthly membership program that empowers them with a premium wellness experience at an accessible price point, reinforcing a steady rhythm of visits and long-term guest relationships.

“We’re building on more than two decades of consistent, disciplined growth while helping entrepreneurs succeed in the rapidly expanding wellness category,” said Hand & Stone Chief Development Officer Matt Stanton.

Why Hand & Stone

Hand & Stone’s proven business model is successful due to its multi-faceted approach, including:

• Membership Model with Recurring Revenue

• Gift Cards

• Retail Products

• Service Upgrades

• Non-member Services

Our exclusive partnerships with Dermalogica®, Image Skincare, and ClarityRX position our spas as the go-to destination for advanced skincare and enable franchisees to offer in-demand skin treatments such as DiamondGlow®, NuFACE® and LED therapy.

Every new franchisee is supported by a dedicated team of experts, including:

• Pre-Opening Project Coordinator

• Project Architect

• Director of Construction

• Franchise Business Consultant

From pre-opening to grand opening and beyond, the Hand & Stone franchise team is with you every step of the way. Hand & Stone continues to grow alongside operators with strong business experience, a passion for wellness, multi-unit franchisees of other brands, pivoting executives looking for their second act, private equity investors, and veterans. Are you ready to join the journey and grow with the wellness demand?