Hand & Stone Massage and Facial Spa

  • Massage, facial, skincare, body contouring, and waxing services
  • Ranked #219 in the Franchise 500 in 2026
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Where Well-Being Becomes a Business Worth Owning

Hand & Stone Massage and Facial Spa was built on the belief that a luxury wellness routine should be accessible enough for daily life. That same thinking shaped our franchise model designed for consistency, repeat demand, and long-term growth. In 2026, Hand & Stone was named the #1 franchise in the Massage and Spa Services category for Entrepreneur's Franchise 500.

Today, we operate 600+ locations nationwide, with continued expansion across both established metro areas and fast-growing suburban markets.

Growth With Momentum

Hand & Stone has grown steadily, establishing a presence across markets nationwide. The brand was named one of Entrepreneur’s 2025 Fastest-Growing Franchises. We have also built a strong position in skincare, earning recognition as the No. 1 provider of facials in the world on an aggregate basis.

With an average unit volume (AUV) of over $1.4 million, Hand & Stone franchise ownership offers entrepreneurs a clear path to growth and long-term stability.

A Business Built on Routine

At our foundation, we offer our clients a monthly membership program that empowers them with a premium wellness experience at an accessible price point, reinforcing a steady rhythm of visits and long-term guest relationships.

“We’re building on more than two decades of consistent, disciplined growth while helping entrepreneurs succeed in the rapidly expanding wellness category,” said Hand & Stone Chief Development Officer Matt Stanton.

Why Hand & Stone

Hand & Stone’s proven business model is successful due to its multi-faceted approach, including:

  • Membership Model with Recurring Revenue

  • Gift Cards

  • Retail Products

  • Service Upgrades

  • Non-member Services

Our exclusive partnerships with Dermalogica®, Image Skincare, and ClarityRX position our spas as the go-to destination for advanced skincare and enable franchisees to offer in-demand skin treatments such as DiamondGlow®, NuFACE® and LED therapy.

Every new franchisee is supported by a dedicated team of experts, including:

  • Pre-Opening Project Coordinator

  • Project Architect

  • Director of Construction

  • Franchise Business Consultant

From pre-opening to grand opening and beyond, the Hand & Stone franchise team is with you every step of the way. Hand & Stone continues to grow alongside operators with strong business experience, a passion for wellness, multi-unit franchisees of other brands, pivoting executives looking for their second act, private equity investors, and veterans. Are you ready to join the journey and grow with the wellness demand?

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022