Valvoline Instant Oil Change

Oil changes and preventive maintenance
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2024 Franchise 500 Rank
#27 Ranked #21 last year
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Initial investment
$205K - $3.3M
Units as of 2023
1,679 Increase 26.5% over 3 years

Valvoline Instant Oil Change Franchise

The automotive service industry is booming, with increasing demand for preventive maintenance and oil change services as people look to extend the life of their vehicles. 

Valvoline Instant Oil Change has positioned itself as a leader in this market, offering customers quick, reliable and efficient services. As a franchisee, you will enter a thriving industry with a reputable brand behind you.

VIOC (Valvoline Instant Oil Change) is an automotive service franchise that provides fast and efficient oil changes and additional maintenance services like chassis lubrication and routine maintenance checks. 

With a rich history dating back to 1986, the auto service franchise has grown significantly, boasting over 1,435 locations across the United States. This blog will offer an in-depth analysis of the various aspects of opening a VIOC franchise, including costs, fees and essential details from their Franchise Disclosure Document (FDD).

What are the benefits of franchising with Valvoline Instant Oil Change?

VIOC has been offering franchise opportunities since 1988 and operates from its headquarters in Lexington, Kentucky. 

As a franchise owner, you can benefit immensely from partnering with Valvoline Instant Oil Change. One of the key benefits of becoming a VIOC franchisee is the comprehensive training program provided by the franchisor.

This program includes instruction about real estate and development, administration, operations and center opening procedures. Additionally, VIOC franchisees receive ongoing support through follow-up training sessions and access to optional training classes.

Here are some more benefits you can expect when you become a Valvoline Instant Oil Change franchisee:

Brand recognition

Valvoline Instant Oil Change’s strong brand recognition gives its new franchise businesses a significant advantage in the marketplace. Customers trust the Valvoline name and are likelier to choose a Valvoline Instant Oil Change service center over competitors.

Comprehensive training programs

Valvoline Instant Oil Change offers extensive training programs for its franchisees, ensuring they have the skills and knowledge necessary to succeed. 

This includes certified training programs that meet the National Institute for Automotive Service Excellence standards.

Streamlined operations

Valvoline Instant Oil Change has streamlined its operations to focus on efficiency and customer satisfaction. As a franchisee, you will benefit from their optimized processes and systems, which enable you to provide fast and high-quality services to your customers.

Ongoing support

Franchisees receive ongoing support from Valvoline Instant Oil Change in various aspects of their business, including marketing, site selection and technology. This support ensures you have the tools and resources to succeed as a franchise owner.

Related: Looking to Buy a Franchise? Here's How to Start

How does Valvoline Instant Oil Change help with real estate and site selection? 

Valvoline Instant Oil Change assists franchisees in selecting the ideal location for their service center. They consider factors such as demographics, traffic patterns and competition to ensure your business has the best chance of success.

How does Valvoline Instant Oil Change help with marketing and advertising? 

Valvoline Instant Oil Change offers a comprehensive marketing support package for its franchisees. This includes access to ad templates, national media exposure, social media marketing, SEO assistance, website development, email marketing and a loyalty program/app. These marketing resources help drive customer traffic and increase brand visibility in your area.

Does VIOC offer financing support?

Opening a Valvoline Instant Oil Change franchise requires a significant initial investment, but the company offers various financing options to help you get started. 

In-house financing is available for equipment, and Valvoline Instant Oil Change has relationships with third-party financing sources that can cover other costs, such as franchise fees, startup costs and inventory.

What do current franchisees have to say about VIOC?

Many Valvoline Instant Oil Change franchisees have succeeded in the automotive service industry. 

Positive reviews and testimonials from current franchise owners highlight the robust support system, comprehensive training and the satisfaction of providing valuable services to their communities.

Related: Undercover Search Finds Valvoline Instant Oil Change the Best Among Oil Chains | Entrepreneur

How can you get started as a VIOC franchisee? 

If you’re interested in becoming a Valvoline Instant Oil Change franchisee, follow these steps:

  • Research the business opportunity: Learn as much as possible about the Valvoline Instant Oil Change franchise opportunity, including costs, training and support. Visit to request more franchise information.
  • Complete the Application Process: Fill out the necessary forms and provide the documentation to show that you meet the financial requirements and have the necessary business experience.
  • Attend Training: Once approved as a franchisee, attend the comprehensive training programsValvoline Instant Oil Change offers to prepare for running your service center.
  • Secure Financing and Real Estate: Work with Valvoline Instant Oil Change and their preferred financing partners to secure the necessary funds to open your service center. Begin the site selection process with the guidance of Valvoline Instant Oil Change experts.
  • Build and Equip Your Service Center: With the help of Valvoline Instant Oil Change, construct and equip your service center to meet their standards and specifications.
  • Hire and Train Your Team: Recruit a team of skilled technicians and provide them with the necessary training through Valvoline Instant Oil Change’s certified training programs.
  • Implement Marketing Strategies: Utilize Valvoline Instant Oil Change's marketing resources to drive customer traffic and increase brand visibility in your area.
  • Open Your Doors and Provide Exceptional Service: Begin offering top-notch automotive services to your community, focusing on customer satisfaction and building a solid reputation.
  • Ongoing Support and Growth: Take advantage of the ongoing support provided by Valvoline Instant Oil Change, including refresher training, new marketing materials and updated technology. As your business grows, consider expanding your service offerings or opening additional locations.

Territory and business restrictions

When signing the License Agreement, franchisees are given a designated approved location or a site selection area for their center. 

Furthermore, the agreement includes a two-mile radius from the center’s most central point, where VIOC promises not to establish or operate another center under the same system and proprietary marks. 

Franchisees must note that they must limit their activities to operating the center and cannot use the premises for any other purpose without obtaining written consent from the franchisor.

Related: How to Train Your Team to Have an Entrepreneurial Mindset

What are the agreement duration and renewal options for VIOC franchises? 

The initial franchise agreement lasts for 15 years. Following this period, franchisees have several renewal options, including two consecutive terms of five years each, one 10-year term or one 15-year term, provided they meet the franchisor’s requirements.

Does VIOC provide any financial assistance or incentive programs? 

At VIOC, you may have the opportunity to lease all necessary signage and equipment for your center through a “Licensee Sign and Equipment Lease.” 

Additionally, with their collaboration with Bank of America, franchisees are granted access to loans to finance their centers. However, this program is subject to authorization between Bank of America and VIOC.

As a bonus, VIOC grants incentive programs to those who qualify as licensees or area developers on an individual center basis. 

These incentives are available for constructing new centers, acquiring and converting existing oil change facilities into VIOC centers or renewing existing ones based on meeting specific requirements.

Investment overview

The estimated initial investment for a VIOC franchise can vary greatly, depending on whether the real property is leased or purchased and whether lube equipment and signage are leased or purchased. The total estimated investment ranges from $178,025 to $3,273,500. 

This includes the initial franchise fee, license fee, land and improvements, grand opening expenses, training, security deposits, insurance, startup supplies, operating equipment and additional funds for the first three months of operation.

Ongoing fees

As a Valvoline Instant Oil Change franchisee, you must account for various ongoing fees while operating your service center. Here’s an overview of these fees and their approximate costs:

  • Royalty Fees: Franchisees typically pay a 6% royalty fee based on their adjusted gross revenue (AGR). Alternatively, they may follow a graduated royalty rate of 4% to 6% of AGR.
  • General System Fund: A fee of 2% of AGR is paid to the General System Fund until a predetermined cap is reached.

Other fees franchisees may encounter include:

  • Transfer Fees: A one-time fee of $30,000 applies to newly franchised centers while existing franchisees receive a discounted rate of $5,000. For any additional centers that get transferred in the same transaction, there is an additional charge of only $2,500.
  • Renewal Fees: Between $2,500 and $5,000 for renewing the franchise agreement.
  • Specialized Computer Services Fees: $150 per hour, depending on the need for specialized computer services.
  • Computer Hardware Upgrade Fees: Upgrade costs start at $150 and go up to $15,000.
  • Testing Fees: Franchisees cover the cost of any required testing.
  • Audit Fees: Franchisees are responsible for the cost of inspections or audits.
  • Interest Fees: The least amount of interest charged each month is 1.5% or whatever the maximum rate allowed by law for commercial contract interests.
  • Insurance Fees: Franchisees must reimburse the franchisor for insurance costs.
  • Insufficient Funds Processing Fees: $100 for processing insufficient funds.
  • Legal Fees: Costs and attorney’s fees vary depending on the circumstances.
  • Center Upgrading Costs: The greater of 2% of AGR during the previous five-year period or $50,000 per center.
  • Fleet Program Fees: Franchisees cover third-party costs related to fleet programs.
  • Warranty and Guarantee Costs: These costs depend on the number of customer claims.
  • Additional Training Costs: Up to $250 per trainer per day.
  • Additional Site Selection Assistance Costs: Franchisees cover actual costs incurred for additional site selection assistance.

Starting your Valvoline Oil Change franchise

If you’re considering starting your own Valvoline Oil Change franchise, there are a few things you should know before you take the first step. Starting a Valvoline Oil Change franchise can have many benefits, like recognition, training programs, streamlined operations, and overall support — but opening your own franchise will be a pretty hefty investment at the start.

If you’re interested in learning more about Valvoline Instant Oil Change franchises or other franchise opportunities, check out other articles on Entrepreneur for more franchise industry insights.

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Company Overview

About Valvoline Instant Oil Change

Industry Automotive
Related Categories Oil-Change Services, Automotive Repair & Maintenance Services
Founded 1986
Parent Company Valvoline Inc.
Leadership Lori Flees, President & CEO
Corporate Address 100 Valvoline Wy.
Lexington, KY 40509
Social Facebook, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since 1988 (36 years)
# of employees at HQ 366
Where seeking

This company is offering new franchises throughout the US.

# of Units 1,679 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Valvoline Instant Oil Change franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$204,750 - $3,270,550
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
15 years
Is franchise term renewable? Yes
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing Valvoline Instant Oil Change offers in-house financing to cover the following: equipment
Third Party Financing Valvoline Instant Oil Change has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 288-312 hours
Classroom Training 70 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 10
Are exclusive territories available? Information Circle
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Franchise 500 Ranking History

Compare where Valvoline Instant Oil Change landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Updated: December 12th, 2022