Valvoline Instant Oil Change

Valvoline Instant Oil Change

Oil changes and preventive maintenance
FREE Franchise Guide!
Franchise 500 2023
2023 Franchise 500 Rank
#21 Ranked #39 last year
See the Full List
Initial investment
$178K - $3.3M
Units as of 2022
1,573 25.6% over 3 years

Valvoline Instant Oil Change Franchise

The automotive service industry is booming, with increasing demand for preventive maintenance and oil change services as people look to extend the life of their vehicles. 

Valvoline Instant Oil Change has positioned itself as a leader in this market, offering customers quick, reliable and efficient services. As a franchisee, you will enter a thriving industry with a reputable brand behind you.

VIOC (Valvoline Instant Oil Change) is an automotive service franchise that provides fast and efficient oil changes and additional maintenance services like chassis lubrication and routine maintenance checks. 

With a rich history dating back to 1986, the auto service franchise has grown significantly, boasting over 1,435 locations across the United States. This blog will offer an in-depth analysis of the various aspects of opening a VIOC franchise, including costs, fees and essential details from their Franchise Disclosure Document (FDD).

What are the benefits of franchising with Valvoline Instant Oil Change?

VIOC has been offering franchise opportunities since 1988 and operates from its headquarters in Lexington, Kentucky. 

As a franchise owner, you can benefit immensely from partnering with Valvoline Instant Oil Change. One of the key benefits of becoming a VIOC franchisee is the comprehensive training program provided by the franchisor.

This program includes instruction about real estate and development, administration, operations and center opening procedures. Additionally, VIOC franchisees receive ongoing support through follow-up training sessions and access to optional training classes.

Here are some more benefits you can expect when you become a Valvoline Instant Oil Change franchisee:

Brand recognition

Valvoline Instant Oil Change’s strong brand recognition gives its new franchise businesses a significant advantage in the marketplace. Customers trust the Valvoline name and are likelier to choose a Valvoline Instant Oil Change service center over competitors.

Comprehensive training programs

Valvoline Instant Oil Change offers extensive training programs for its franchisees, ensuring they have the skills and knowledge necessary to succeed. 

This includes certified training programs that meet the National Institute for Automotive Service Excellence standards.

Streamlined operations

Valvoline Instant Oil Change has streamlined its operations to focus on efficiency and customer satisfaction. As a franchisee, you will benefit from their optimized processes and systems, which enable you to provide fast and high-quality services to your customers.

Ongoing support

Franchisees receive ongoing support from Valvoline Instant Oil Change in various aspects of their business, including marketing, site selection and technology. This support ensures you have the tools and resources to succeed as a franchise owner.

Related: Looking to Buy a Franchise? Here's How to Start

How does Valvoline Instant Oil Change help with real estate and site selection? 

Valvoline Instant Oil Change assists franchisees in selecting the ideal location for their service center. They consider factors such as demographics, traffic patterns and competition to ensure your business has the best chance of success.

How does Valvoline Instant Oil Change help with marketing and advertising? 

Valvoline Instant Oil Change offers a comprehensive marketing support package for its franchisees. This includes access to ad templates, national media exposure, social media marketing, SEO assistance, website development, email marketing and a loyalty program/app. These marketing resources help drive customer traffic and increase brand visibility in your area.

Does VIOC offer financing support?

Opening a Valvoline Instant Oil Change franchise requires a significant initial investment, but the company offers various financing options to help you get started. 

In-house financing is available for equipment, and Valvoline Instant Oil Change has relationships with third-party financing sources that can cover other costs, such as franchise fees, startup costs and inventory.

What do current franchisees have to say about VIOC?

Many Valvoline Instant Oil Change franchisees have succeeded in the automotive service industry. 

Positive reviews and testimonials from current franchise owners highlight the robust support system, comprehensive training and the satisfaction of providing valuable services to their communities.

Related: Undercover Search Finds Valvoline Instant Oil Change the Best Among Oil Chains | Entrepreneur

How can you get started as a VIOC franchisee? 

If you’re interested in becoming a Valvoline Instant Oil Change franchisee, follow these steps:

  • Research the business opportunity: Learn as much as possible about the Valvoline Instant Oil Change franchise opportunity, including costs, training and support. Visit to request more franchise information.
  • Complete the Application Process: Fill out the necessary forms and provide the documentation to show that you meet the financial requirements and have the necessary business experience.
  • Attend Training: Once approved as a franchisee, attend the comprehensive training programsValvoline Instant Oil Change offers to prepare for running your service center.
  • Secure Financing and Real Estate: Work with Valvoline Instant Oil Change and their preferred financing partners to secure the necessary funds to open your service center. Begin the site selection process with the guidance of Valvoline Instant Oil Change experts.
  • Build and Equip Your Service Center: With the help of Valvoline Instant Oil Change, construct and equip your service center to meet their standards and specifications.
  • Hire and Train Your Team: Recruit a team of skilled technicians and provide them with the necessary training through Valvoline Instant Oil Change’s certified training programs.
  • Implement Marketing Strategies: Utilize Valvoline Instant Oil Change's marketing resources to drive customer traffic and increase brand visibility in your area.
  • Open Your Doors and Provide Exceptional Service: Begin offering top-notch automotive services to your community, focusing on customer satisfaction and building a solid reputation.
  • Ongoing Support and Growth: Take advantage of the ongoing support provided by Valvoline Instant Oil Change, including refresher training, new marketing materials and updated technology. As your business grows, consider expanding your service offerings or opening additional locations.

Territory and business restrictions

When signing the License Agreement, franchisees are given a designated approved location or a site selection area for their center. 

Furthermore, the agreement includes a two-mile radius from the center’s most central point, where VIOC promises not to establish or operate another center under the same system and proprietary marks. 

Franchisees must note that they must limit their activities to operating the center and cannot use the premises for any other purpose without obtaining written consent from the franchisor.

Related: How to Train Your Team to Have an Entrepreneurial Mindset

What are the agreement duration and renewal options for VIOC franchises? 

The initial franchise agreement lasts for 15 years. Following this period, franchisees have several renewal options, including two consecutive terms of five years each, one 10-year term or one 15-year term, provided they meet the franchisor’s requirements.

Does VIOC provide any financial assistance or incentive programs? 

At VIOC, you may have the opportunity to lease all necessary signage and equipment for your center through a “Licensee Sign and Equipment Lease.” 

Additionally, with their collaboration with Bank of America, franchisees are granted access to loans to finance their centers. However, this program is subject to authorization between Bank of America and VIOC.

As a bonus, VIOC grants incentive programs to those who qualify as licensees or area developers on an individual center basis. 

These incentives are available for constructing new centers, acquiring and converting existing oil change facilities into VIOC centers or renewing existing ones based on meeting specific requirements.

Investment overview

The estimated initial investment for a VIOC franchise can vary greatly, depending on whether the real property is leased or purchased and whether lube equipment and signage are leased or purchased. The total estimated investment ranges from $178,025 to $3,273,500. 

This includes the initial franchise fee, license fee, land and improvements, grand opening expenses, training, security deposits, insurance, startup supplies, operating equipment and additional funds for the first three months of operation.

Ongoing fees

As a Valvoline Instant Oil Change franchisee, you must account for various ongoing fees while operating your service center. Here’s an overview of these fees and their approximate costs:

  • Royalty Fees: Franchisees typically pay a 6% royalty fee based on their adjusted gross revenue (AGR). Alternatively, they may follow a graduated royalty rate of 4% to 6% of AGR.
  • General System Fund: A fee of 2% of AGR is paid to the General System Fund until a predetermined cap is reached.

Other fees franchisees may encounter include:

  • Transfer Fees: A one-time fee of $30,000 applies to newly franchised centers while existing franchisees receive a discounted rate of $5,000. For any additional centers that get transferred in the same transaction, there is an additional charge of only $2,500.
  • Renewal Fees: Between $2,500 and $5,000 for renewing the franchise agreement.
  • Specialized Computer Services Fees: $150 per hour, depending on the need for specialized computer services.
  • Computer Hardware Upgrade Fees: Upgrade costs start at $150 and go up to $15,000.
  • Testing Fees: Franchisees cover the cost of any required testing.
  • Audit Fees: Franchisees are responsible for the cost of inspections or audits.
  • Interest Fees: The least amount of interest charged each month is 1.5% or whatever the maximum rate allowed by law for commercial contract interests.
  • Insurance Fees: Franchisees must reimburse the franchisor for insurance costs.
  • Insufficient Funds Processing Fees: $100 for processing insufficient funds.
  • Legal Fees: Costs and attorney’s fees vary depending on the circumstances.
  • Center Upgrading Costs: The greater of 2% of AGR during the previous five-year period or $50,000 per center.
  • Fleet Program Fees: Franchisees cover third-party costs related to fleet programs.
  • Warranty and Guarantee Costs: These costs depend on the number of customer claims.
  • Additional Training Costs: Up to $250 per trainer per day.
  • Additional Site Selection Assistance Costs: Franchisees cover actual costs incurred for additional site selection assistance.

Starting your Valvoline Oil Change franchise

If you’re considering starting your own Valvoline Oil Change franchise, there are a few things you should know before you take the first step. Starting a Valvoline Oil Change franchise can have many benefits, like recognition, training programs, streamlined operations, and overall support — but opening your own franchise will be a pretty hefty investment at the start.

If you’re interested in learning more about Valvoline Instant Oil Change franchises or other franchise opportunities, check out other articles on Entrepreneur for more franchise industry insights.

Find Your Perfect Franchise

Company Overview

About Valvoline Instant Oil Change

Parent Company
Valvoline Inc.
Sam Mitchell, CEO
Corporate Address
100 Valvoline Wy.
Lexington, KY 40509

Business Overview

Franchising Since
1988 (2023-1988 years)
# of employees at HQ
Where seeking

This company is offering new franchisees throughout the US.

# of Units
1,573 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Valvoline Instant Oil Change franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$178,025 - $3,273,500
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
15 years
Is franchise term renewable?
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Valvoline Instant Oil Change offers in-house financing to cover the following: equipment
Third Party Financing
Valvoline Instant Oil Change has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
288-312 hours
Classroom Training
70 hours
Ongoing Support
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Interested in ownership opportunities like Valvoline Instant Oil Change? Request a free consultation with a Franchise Advisor now.

Franchise 500 Ranking History

Compare where Valvoline Instant Oil Change landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Valvoline Instant Oil Change ranked on other franchise lists? Find out below.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Valvoline Instant Oil Change.

Pool Scouts

Pool cleaning and maintenance

Grease Monkey

Oil changes, preventive maintenance, brakes, light repairs

Moe's Southwest Grill

Mexican food


Auto repair and maintenance

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

Business News

Florida Burger King to Pay $8 Million to Customer Who Slipped and Fell in Restaurant Bathroom

The case marks one of the largest slip-and-fall verdicts in Florida's history.


6 Things to Consider When Getting Out of a Franchise Agreement

Want to get out of your franchise agreement? Here are six things to consider


7 Essential Questions to Ask Yourself Before Starting a Franchise

Starting a franchise requires a hard look in the mirror to decide if you really have the makeup to become an entrepreneur. Start by reflecting on yourself and your goals with these questions.

Business News

'Worst Day of My Life': Fans Are Furious as Dairy Queen Removes Iconic Item From Menu Just Ahead of Summer

The popular flavor has been on (and sometimes off) menus for the last five years.


With Company Layoffs Increasing, Here's Why Franchising Is the Next Best Move

Here's why franchise ownership is a great option for recently laid-off employees who want to pursue entrepreneurship as their next step.


Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

A successful private equity transaction for your franchise business means bringing on the right strategic thought partner.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022